It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current ...