The Amazon Ads Canada team hosted a packed room of more than 400 media buyers, planners, and brands yesterday in downtown Toronto for the company’s second annual upfront presentation.

Things kicked off with Chantal Rossi Badia, Head of Video Sales Specialists, and Kendra Hum, Director, Amazon Ads, taking the stage and presenting several new ad formats that bring personalization and interactivity to streaming TV, including location-based interactive video ads, shoppable ads within Twitch, and more.

This year's show included appearances by NBA champion Kyle Lowry reliving his Toronto legacy to Michael Bublé, and Drew Scott, revealing their new unscripted hockey series, Hometown Giants.