Netflix, Inc. has announced a definitive agreement to acquire the Warner Bros. division from Warner Bros. Discovery, Inc. (WBD), which includes its film and television studios as well as the HBO and HBO Max brands.

Native Touch announced its acquisition of The Podcast Exchange (TPX) today for an undisclosed sum. 

The acquisition is strategically timed to capitalize on the significant and accelerating growth of podcast listenership in Canada, which has seen a 19% year-over-year increase, now encompassing over 7 million monthly listeners (46% of Canadian adults). Post-acquisition, TPX will continue to operate as a standalone brand, preserving its market identity while leveraging Native Touch's operational support and innovation framework to scale its operations. This move positions the combined entity to offer enhanced value to brands and publishers by connecting them with highly engaged Canadian audiences through a vital and expanding media channel.

The industry has been experiencing a whirlwind of agency acquisitions and mergers, as Digital Out-Of-Home (DOOH) continues to be a part of media plans, we are entering the next phase - consolidation. Today, Broadsign announced it had acquired Place Exchange.

This merger sees two rivals in the DOOH SSP market come together under one roof.

The digital advertising landscape has become more complex than ever, increasing the pressure to deliver results. Google is aiming to make it a little easier with the introduction of two new agents powered by the latest Gemini models—Ads Advisor and Analytics Advisor.

This week, UB Media made a surprising acquisition, picking up Bell Media’s Lifestyle Network. The move will have an impact on UB Media's inventory and ability to deliver impressions across specific regions in Canada.

With holiday shopping in full swing, Samsung Ads Canada, has released its annual holiday insights, revealing how TV ads shape Canadians' shopping behaviour during the festive season.

There is a lot of noise surrounding holiday shopping trends. Samsung Ads Canada has shared some key data from its most recent survey with Profectio, including:

• What makes a successful retail TV ad
• What consumers really want
• No longer business as usual, operating in a climate of economic caution
• 75% of Canadians Prioritize Discounts
• 43% Say Interactive Ads Make Brands Feel More Innovative, Fun, and Memorable
• How to engage Gen Z shoppers

The new insights, gathered from a consumer survey of likely Canadian holiday shoppers, show that as brands approach the busiest retail quarter of the year, they face increasing pressure to adapt strategies due to economic uncertainty and heightened consumer interest in interactive ads.

Bell Media and Tubi announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s market-leading on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere Abacus, Bell Media’s international content distribution company. 

Stingray Group is bringing a new product offering to the market with the launch of Radio DashSync, an innovative in-car advertising technology product.

Cineplex made a substantial announcement this morning as the company has agreed to sell its digital place-based media division, Cineplex Digital Media ("CDM"), to Creative Realities Inc. ("CRI"), a U.S.-based digital signage solutions and experiences company.

Yahoo Canada has signed a deal with Spotify that allows advertisers to purchase audio, video, and display ad space across Spotify's music and podcast inventory directly through the Yahoo DSP platform.

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