With holiday shopping in full swing, Samsung Ads Canada, has released its annual holiday insights, revealing how TV ads shape Canadians' shopping behaviour during the festive season.

There is a lot of noise surrounding holiday shopping trends. Samsung Ads Canada has shared some key data from its most recent survey with Profectio, including:

• What makes a successful retail TV ad
• What consumers really want
• No longer business as usual, operating in a climate of economic caution
• 75% of Canadians Prioritize Discounts
• 43% Say Interactive Ads Make Brands Feel More Innovative, Fun, and Memorable
• How to engage Gen Z shoppers

The new insights, gathered from a consumer survey of likely Canadian holiday shoppers, show that as brands approach the busiest retail quarter of the year, they face increasing pressure to adapt strategies due to economic uncertainty and heightened consumer interest in interactive ads.