Amazon Authority

Amazon Authority

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Amazon Authority episodes

  • How to Deal with Amazon Hijackers, Resellers and Copycats

    Hey Amazon Sellers! It's been a while.

    Hope you're ready for a new episode. We're going to talk about how to deal with Amazon Hijackers, Resellers and Copycats.

    Understand these different terms, and how you can prevent them from happening to your business.

    Stay tuned for the upcoming episodes we have prepared for you.

    Need more content?

    Follow us: instagram.com/sellerinteractive/

    facebook.com/sellerinteractive/

    9 min
  • Know Your Target Customers (ft. Zoe Share, CEO of Schmooz Media)

    Hey Amazon Sellers,

    Excited to learn more about some basic marketing with real life examples and applications?

    In this episode, we continue our interview with Zoe, and we will talk in depth why it's important to identify avatars or target customers.

    It may be a basic marketing idea, but it's the most misunderstood. Learn what makes it work and not work.

    Topics

    a. How to Identify Your Target Customer/Avatar

    b. Examples of Micro-Testing

    c. Concept of Empathy Mapping

    d. How Do You Reach Your Audience?

    e. Leading a Team in times of Crisis

    f. Updates of ABC Stay Home with Me


    Have a question for Zoe?

    Send here a message on LinkedIn

    https://www.linkedin.com/in/zoeshares...


    -----

    Want to scale on Amazon?

    Learn more here bit.ly/sellerinteract

    52 min
  • Building a Purpose Driven Brand Amid COVID 19 ( ft. Zoe Share of Schmooz Media )

    Learn more Off Amazon Marketing this week!


    Hey Amazon Sellers, we've got a treat for you. In this episode, we get to have a wonderful interview with Zoe Share, the CEO of Schmooz Media.


    We talk about how she and her company faced a revenue dip during the first weeks of the pandemic, and how they overcame that challenge.


    Zoe also shared how core values and purpose-driven brands can help businesses thrive in this New Normal.


    And last but not the least, Zoe also gives us a glimpse of her new project, a children's book entitled "ABC: Stay Home with Me".


    She tells us the story on how she and Gabriella Rackoff created a book with a purpose in mind, along with 13 Canadian artists,


    All proceeds will be used to support the charity, The Home Front.

    Pre-Order the book "ABC Stay Home with Me"

    ( https://dearkids.squarespace.com/ )


    --

    Please help support The Home Front

    for more info, visit https://thehomefront.ca


    --

    If you want to know more about Schmooz Media, visit https://schmooz.ca

    TOPICS

    1. Adjusting to the NEW NORMAL (00:22)

    2. Mixing Purpose and Profit (06:32)

    3. Marketing with Authenticity ( 11:20 )

    4. Purpose Driven Brand (18:57)

    6. ABC: Stay Home with Me (30:58)

    37 min
  • The New Normal [ COVID 19 ]: Marketing Tips for Amazon Sellers

    Hey Amazon Sellers!

    We know that it's been a challenging month for everyone in the e-commerce space, and when this is over, we'll be living in the New Normal.

    So in this episode, we get to have another fun and enlightening episode with Darrell Keezer of Candybox Marketing.

    These are topics that will be discussed in this episode.

    • Current State for Amazon Sellers during the COVID 19 Pandemic
    • The thing about the New Normal
    • How to Create Relevant Marketing campaigns during crisis
    • Digital Marketing Strategies to do while in Quarantine
    • Advertising Opportunities
    • Having a Purpose Led brand

    Want to know how to scale your Amazon business for FREE?

    Join the Webinar here: https://bit.ly/scaleonamazonSI

    39 min
  • Marketing Off Amazon in the Time of Crisis ( ft. Darrell Keezer of Candybox Marketing )

    Want to know how to scale your Amazon business for FREE?

    Join the Webinar here: http://bit.ly/scaleonamazon

    ---

    In this episode, we have a returning special guest, Darrell Keezer of Candybox Marketing.

    During the last interview, the world was still not in crisis. Now, we are conducting this special episode about Marketing at homes via Zoom.

    If you're an Amazon Seller or an entrepreneur in general, this marketing episode is definitely for you.

    This is not a time to do a " Wait and See" strategy, if you can do your business online, update your websites and connect to your loyal customers.

    Here are the topics:

    ( 3:22 ) The Role of Websites during a Crisis

    ( 7:50 ) Localization of Content

    ( 10:11 ) Websites vs. Landing Pages

    ( 15:12 ) Examples of Landing Pages for E commerce

    ( 17:13 ) Websites for E-Commerce

    ( 29:20 ) SEO meet CREATIVITY

    ( 34:26 ) User Friendly Interfaces

    ( 37:30 ) Array of Web Hosting Platforms

    ( 45:54 ) Marketing in the Time of COVID-19

    50 min
  • Amazon Sellers vs. COVID 19: Dealing with Lack of Inventory

    Want to know how to scale your Amazon business?

    Join the FREE Webinar here: http://bit.ly/scaleonamazon

    ---

    The effects of the 😷 Coronavirus (COVID-19) have been very evident this past week for us Amazon Sellers.

    Most of our clients are experiencing troubles with their inventory, especially with the struggles of shipping.

    In this video, Jayce and Kevin talk about how we can cope with a lack of inventory, and like any crisis, there is risk and opportunity.

    Stay safe everyone.

    ---

    To know more and GET A FREE AUDIT, visit sellerinteractive.com

    17 min
  • Effective Amazon FBA Product Launch Tips for 2020: How To Rank #1 on Amazon

    Want to scale on Amazon?

    Join the FREE Webinar (bit.ly/scaleonamazon)

    --

    In this episode, we talk about the laws of Amazon Product launch that explains the specific strategies you should be applying this 2020.


    Launching a new product can be really costly if done the wrong way. Learn more on how you can avoid those common mistakes, and have a successful launch that will improve your sales.

    1. How Product Launch Works
    2. Promotions
    3. Full Priced or Discounted?
    4. Benefits
    5. How To Maintain
    6. Product Launch: Listing Optimization
    7. Building a List
    8. No List? Other Alternatives
    9. Algorithm
    10. Super URLs

    Want to learn how to scale your Amazon business for FREE?


    We'll audit your Amazon Account for FREE. You'll get insights from Jayce, Kevin and from Amazon Experts.

    Send us an email at [email protected] or [email protected]

    23 min
  • Marketing Off Amazon with Darrell Keezer, CEO of Candybox Marketing

    Want to scale on Amazon?

    Join the FREE Webinar (bit.ly/scaleonamazon)

    --

    In this episode, Jayce sits down with Darrell Keezer, CEO of Candybox Marketing.

    Darrell (@darrellk) shares valuable marketing tips that every business should be taking notes and applying to their business.

    To know more, visit candyboxmarketing.com

    Here are the notable topics in this podcast

    • What is Candybox Marketing
    • Social Media Strategies
    • Setting KPIs
    • Vanity Metrics
    • Plan & Research
    • Cybertruck
    • Engage Your Audience
    • Types of Content
    • Amazon Authority
    • UGC
    • Influencer Marketing
    • Content to Produce
    • Entertain to Educate
    • Benefits of Newsjacking

    This is not your regular interview, this is a marketing masterclass for entrepreneurs and Amazon Sellers. You wouldn't want to miss this.

    If you have any questions in mind, SEND US A MESSAGE on [email protected] or TWEET us at @sellerinteract

    1 hr
  • Tips on Product Selection for Amazon FBA Sellers

    Want to scale on Amazon?

    Join the FREE Webinar (bit.ly/scaleonamazon)

    --

    Learn how to find what products to sell on Amazon this 2020.


    Here's a new episode about the laws and criteria of Product Selection. Jayce shares his insights about the things you need to consider in finding a product that can boost your ROI.


    Topics:

    1. Criteria for Product Selection

    2. How to Assess Product Demand

    3. Finding the Top Product Categories

    4. Handling Product Selection Issues

    5. Examples of Good Product Selection

    17 min

About Amazon Authority

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Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews,…