Here are three things you’ll learn in this episode:

1. Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation.
2. He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms like eBay, Etsy, and TikTok Shop, and how to leverage Amazon data for retail expansion.
3. The importance of understanding cultural nuances when expanding into international markets, using Germany as an example of a market that values detailed, factual product information over emotional content.

About Andrew Morgans & Marknology:

• Website: http://www.marknology.com/
• LinkedIn: https://www.linkedin.com/in/amorgans/

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