It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched.

In the final episode of 2024, Ali & Zamir deep dive into exclusive data from Amazon covering the Black Friday and Cyber Monday weekend. 

With sales for November already seeing a year on year increase of 16%, Black Friday (29th November) being a week later also coinciding with payday in the UK, sales figures for that day alone were up 23% on last year. But even those impressive numbers couldn’t stop Cyber Monday (2nd December) from taking the top spot again this year, with the highest revenue of the weekend being recorded on the Monday after Black Friday.

With the overall sales figures for the year still being crunched, brands are already preparing for what is expected to be a strong start to 2025.

This episode is packed with data and trends, focusing on key events and consumer behaviour shifts from the past year, setting the stage for the upcoming retail calendar for brands looking to leverage data to enhance their market share and maximise sales opportunities.

Key Takeaways:

• Overall sales for the month of November showed a 16% year-on-year growth, indicating strong consumer spending.
• This year's Black Friday numbers showed a 23% increase compared to last year, indicating strong consumer spending.
• Black Friday this year was not the highest revenue day; Cyber Monday surpassed it significantly.
• The delayed timing of Black Friday this year reduced the overall purchasing period leading up to Christmas.
• Brands must analyse past Black Friday data to better prepare for next year's sales strategies.
• Sales patterns suggest that January 2025 will experience significant growth compared to January 2024.
• Understanding consumer behaviour around payday is crucial for optimising sales during holiday seasons.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources