In this episode, we sit down with Dr. Kishan Rees and Cormac Willer to explore one of the most valuable assets in business today: trust. From healthcare and patient education to AI, misinformation, and digital content, we discuss how organizations can build credibility in an increasingly noisy online world. The conversation also dives into personal experiences, leadership lessons, and why trust remains the foundation of meaningful relationships between brands and people.

Shivali Patel from Helium10 joins the pod to break down exactly how to start and scale an Amazon FBA business in 2026. From failed first products and KDP publishing to advanced keyword strategy, Prime Day prep, and the most powerful Helium 10 tools, this episode is packed with actionable Amazon seller insights for beginners and advanced brands alike.

Amazon officially killed Rufus… and we called it months ago. We break down why Amazon’s AI shopping assistant failed, what’s replacing it, and what sellers should really focus on instead of AI hype.

In this news episode, we break down the latest Amazon updates affecting sellers right now. We cover rising Amazon fees, the removal of Amazon prep services, Q1 profitability numbers, and what Amazon’s growing ad business means for brands and sellers moving forward.

In this episode, we come up with 4 business ideas you can start in a single weekend. From simple product ideas to fun, unconventional concepts, we break down low-cost ways to make money. Including AI-generated books, rental experiences, and creative twists on existing products.

In this episode, we break down what it really takes to expand into the US market, especially on Amazon. From advertising costs and inventory planning to cash flow and scaling challenges, this is a realistic, no-fluff conversation about why entering the US isn’t as simple as it seems. If you're thinking about launching or expanding your business into the US, this episode will help you understand the true costs, risks, and strategies involved.

Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.

In this episode, we cover:

• Why your packaging could be killing your product
• The 3 things you should prioritise every week on Amazon
• What a “good” profit margin actually looks like (and why most people get this wrong)

If you're selling on Amazon (or planning to), this one’s packed with practical advice you can apply straight away.

• Design your product AND packaging for e-commerce, not retail shelves
• Focus on revenue, ads, and inventory — everything else is secondary
• A 15–20% margin is solid for most Amazon businesses
• Growth often means short-term margin sacrifice

00:00 – Question 1: Best Packaging for Amazon

Should you avoid glass? How to design packaging that actually survives the e-commerce journey.

07:46 – Question 2: What Should You Prioritise Each Week?

The 3 key areas every Amazon seller should focus on (and where to spend your time).

13:51 – Question 3: What Is a Good Profit Margin on Amazon?

Is ~18% good? What margins actually look like across categories.

It’s that time of year again…

Andy Jassy has dropped his annual shareholder letter.

But this one is different.

Amazon is making a $200 BILLION bet on AI…

And it could completely reshape the future of the platform.

In this episode, we break down:

• Why Amazon’s free cash flow is collapsing
• What this AI investment really means
• The risks the market is worried about
• And most importantly… how this affects YOU as a seller

Because here’s the reality:

If you sell on Amazon, you’re part of this bet whether you like it or not.

We also dive into:

• Payment delays and cash flow pressure
• Rising fees and ad spend
• The shift towards AI-driven operations
• Why sellers weren’t even mentioned in the letter

This isn’t just Amazon news.

This is where the platform is heading next.

00:00 Intro

01:00 What the shareholder letter actually says

03:00 Amazon’s free cash flow collapse explained

06:30 The $200B AI investment

10:00 Why the market is worried

13:30 What this means for sellers

16:30 Ads, fees and cash flow changes

18:00 Final thoughts

This week we’re trying something a bit different.

We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.

We get into:

1. Why founder-led content is driving so much engagement right now
2. Why big brands struggle to replicate it
3. The problem with modern “story-first” ads that forget the product
4. Why some campaigns feel completely disconnected from reality
5. The rise of AI-generated ads and the backlash that comes with it
6. Whether AI is actually improving advertising or removing what makes it work

If you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.

00:00 – Trying something new

01:30 – The GOOD: founder-led brands

06:30 – Why big brands can’t replicate it

10:00 – The BAD: ads that don’t sell anything

15:00 – Why storytelling can go wrong

18:30 – The UGLY: AI in advertising

24:00 – Coca-Cola AI ad breakdown

28:00 – AI vs real creative work

32:00 – Final thoughts

In this episode of the E-commerce Clinic, we’re reviewing real Amazon listings and breaking down exactly what’s working, what’s not, and how to improve performance.

From click-through rate issues to visibility, relevance, and conversion blockers — we go listing by listing and give practical, no-fluff advice you can actually implement.

If you’ve ever wondered why your ads are getting impressions but no clicks, or how to compete against stronger listings, this one’s for you.

Drop your own listings in the comments (or via the link below) and we might review them in the next episode.

Chapters:

00:00 Introduction

02:15 Listing 1

06:40 Listing 2

11:05 Listing 3

16:20 Listing 4

21:10 Listing 5

26:00 Listing 6

30:30 Final Thoughts

Got a question or problem you want solving in the clinic?Submit it here: https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521

One love.