Upside

Navigating the Future of E-Commerce: Predictions for 2026 | Upside #69


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In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to the growing role of artificial intelligence, they unpack the strategic adjustments sellers will need to make as the marketplace evolves.

What’s Covered in This Episode

Ali and Zamir begin by discussing how Amazon’s operational priorities are changing and what that means for sellers. They explore the increasing likelihood that organic traffic will continue to decline, pushing brands towards greater reliance on paid media to maintain visibility and momentum.

The conversation then turns to paid traffic and why this shift may not be entirely negative. With improved targeting and data-driven optimisation, Ali and Zamir explain how cost per click could stabilise or even reduce for sellers who understand how to work with Amazon’s systems rather than against them.

Looking ahead to 2026, the episode examines the growing influence of artificial intelligence across Amazon’s infrastructure. From inventory forecasting and demand planning to operational efficiency, AI is expected to allow Amazon to scale without matching increases in cost, reshaping the competitive landscape for sellers.

They also discuss the potential emergence of more advanced pricing strategies, including dynamic pricing models powered by real-time data and automation. The episode closes with a clear message: sellers who remain flexible, data-led, and willing to adapt will be best positioned to thrive in a more complex and competitive marketplace.

Key Takeaways

  • Organic reach is changing: Sellers should expect continued pressure on organic visibility and plan accordingly.
  • Paid traffic becomes essential: Greater reliance on advertising will require smarter targeting and optimisation.
  • CPC may stabilise: Improved relevance and consumer targeting could help control rising ad costs.
  • AI reshapes operations: Automation and intelligence will drive efficiency across inventory and fulfilment.
  • Future pricing evolves: Dynamic pricing strategies may become more common as data capabilities advance.
  • Adaptability wins: Sellers who embrace change and plan strategically will stay competitive.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

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