Billion Dollar Sellers

Amazon CEO: future is AI Agents selling

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Monday, June 19th, 2025


Summary: Kevin King discusses Amazon CEO Andy Jassy's internal message about the company's commitment to Generative AI, new review-based badges on mobile, funding pitfalls that can wreck Amazon businesses, AI-powered photo/video creation with Higgsfield, and Adobe's LLM Optimizer for AI search visibility.

Key Points Discussed:

  • Amazon CEO Andy Jassy's June 17th internal message on Generative AI commitment
  • AI's impact on product listings, advertising, and shopping assistants
  • AI optimization in inventory placement, demand forecasting, and fulfillment
  • The future of AI agents for sellers: intent-based product research, code writing, customer service automation
  • How bad funding deals can destroy Amazon businesses: flat fees vs APR, fast repayments, hidden fees
  • Creating product photos and videos with Higgsfield AI
  • Amazon's new review-based badges on mobile PDPs (positive and negative)
  • Adobe's LLM Optimizer for AI-powered search engine visibility
  • Amazon's Product Lifecycle Support program to prevent "Frequently Returned" badges

    • Links Mentioned:

    • Amazon CEO Andy Jassy on Generative AI
    • Triple Whale's Ultimate AI Agents Playbook for Ecom
    • Higgsfield AI
    • Just A Seller newsletter
    • Amazon Product Lifecycle Support enrollment
    • BDSN Mystery Link of the Day
    • Adobe LLM Optimizer

      • Hot Picks:

      • TikTok Shop rolls out seller performance badges
      • Ad agencies are in trouble staring down barrel of AI
      • Amazon Ads and Roku announce new partnership
      • Walmart Marketplace experiences record growth

        • Stump Bezos Answer: 70 million adults bought something on TikTok Shop in 2024

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        Billion Dollar SellersBy Kevin King