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Amazon DSP with Adam Mellott - Targeting Differences From Sponsored Display
#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.
Follow Adam on LinkedIn here
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Destaney Wishon and Justin Nuckols
4.8
1313 ratings
#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.
Follow Adam on LinkedIn here
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.