This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Amazon's decision to close all 19 Fresh grocery stores in the UK.

Chris argues this confirms that grocery is incredibly hard to disrupt and that Amazon can't win on freshness, price, or experience without the necessary scale. He predicts Amazon Fresh in the US is "dead on arrival" and questions whether Amazon is making similar mistakes with Whole Foods by moving away from the "Whole Paycheck" premium positioning.

Anne agrees that competitors like Sprouts, Lidl, and Aldi are beating Amazon at their own game with better distribution, fresher products, and lower prices. However, both hosts wonder if Amazon's pivot to online grocery could eventually win in a future where automated fulfillment becomes cheaper than in-store operations.

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