Amazon has launched Bedrock Studio, a new tool within its generative AI platform, to simplify the development of generative AI apps. It allows organisations to experiment with generative AI models, collaborate on them, and build generative AI-powered apps. Bedrock Studio offers a rapid prototyping environment for generative AI and enables developers to evaluate, analyse, fine-tune, and share generative AI models from various partners. The tool is automatically deployed using necessary Amazon Web Services resources and integrates well with other AWS tools. Amazon's move reflects the growing interest and investment in generative AI, which has the potential to transform various industries.