Join us for an exciting episode featuring Nater Youngchild, an entrepreneur and CEO who has made waves in the business world. With over a decade of experience leading eCommerce ventures, Nater's focus has led him to create D8a Driven, a groundbreaking SaaS platform that drives profitable growth for brands on Amazon using Big Data strategies. Recently acquired by Carbon6 Technologies, Nater is now leading the integration process while maintaining a balanced life of adventure and family connections. Don't miss out on this episode as Nater shares his entrepreneurial journey, inspiring stories, and valuable insights. Tune in for a dose of inspiration and wisdom from this remarkable entrepreneur.

Takeaways:

• Positive reviews, low return rates, and minimal complaints contribute to higher conversion rates. Making customers happy with their purchases increases the likelihood of receiving more visitors and sales.
• Becoming a "merchant of authority" on ASINs (Amazon Standard Identification Numbers) is crucial for success. It allows sellers to have more control over product titles and optimize their listings.
• Amazon empowers its customer service agents to address issues reported by customers, and if a significant problem arises, they can shut off an ASIN, leading to a potential loss of sales.
• Sellers should track sales across variations to identify if one variation is cannibalizing sales from others. If a particular variation has a significantly higher conversion rate compared to others, it may receive preferential treatment from Amazon, leading to reduced exposure for other variations. This can affect revenue diversification and overall performance.
• By separating highly converting variations, sellers can give other variations a chance to perform better and increase overall revenue diversification.
• When creating ASINs, it's advisable to create them as standalone and then put them under a parent. This allows for easier separation of reviews if needed in the future.

Links:

• https://www.linkedin.com/in/nateryoungchild/
• https://d8adriven.com 
• https://www.carbon6.io/d8adriven 

Also, tune in to Vanessa Hung's episode to discover how to use your IDQ score to drive organic sales.

• https://argometrix.com/how-to-use-your-idq-score-to-drive-organic-sales
• https://www.buzzsprout.com/1835870/12721630
• https://youtu.be/IXG74NAgdCI

Ways to tune in:

• Apple Podcast
• Spotify
• Google Podcast
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Eric Castellano. He has 10 years of experience building and operating one of the largest third-party Amazon companies in the world. Eric is also the CEO of AmazonLit, a consulting agency where he helps existing and new Amazon sellers scale their businesses to grow revenue and profits to gain financial freedom. Eric started this business because there was a lack of authenticity in the Amazon consulting space. He and his business partner Sebastian created EsellersRI, a training and mentoring program. They leverage their own experiences and current knowledge of the Amazon marketplace to help expedite the growth of over 800 Amazon businesses within the program. In today’s episode, he discusses Brand Exclusive Relationships a profitable alternative selling model.

Takeaways:

• Brand-exclusive relationships require a contract that outlines the seller's responsibilities, including creating listings, running PPC campaigns, maintaining the brand registry, and fulfilling sales orders. 
• The connection between Brand Registry and Seller Central is crucial for an Amazon seller. The email address used for the Brand Registry account should be the same as the email address associated with the Seller Central primary account. This ensures that the seller has full control and can edit listings and take necessary actions, such as removing sellers who are selling inauthentic products, through Brand Registry support. 
• Comparing average order value (AOV) and average item value (AIV) to analyze customer purchasing behavior and identify opportunities and offering coupons or incentives can increase your profits.
• B2B (business-to-business) sales can be a significant portion of your revenue. Enroll in Amazon's B2B program by searching for "business to business" in Seller Central. B2B orders tend to have larger volumes and lower return rates.

Links:

• AmazonLit - Instagram: https://www.instagram.com/amazon_lit/ (@amazon_lit) 
• AmazonLit - Website:  https://www.amazonlit.com/ 
• AmazonLit - YouTube: https://www.youtube.com/@AmazonLit/ (@AmazonLit)

Also, tune in to Dima Kubrak’s episode to discover how to create a winning keyword strategy for your business.

• https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywords
• https://www.buzzsprout.com/1835870/12384004
• https://youtu.be/uDryi39Ipgs

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Jamie Davidson. He is an Amazon coach and a co-founder of AMZ Insiders. They sell $100,000,000 per year online through FBA Private Label. He is also a West Point graduate and a former Army Officer and was the CEO of a private equity-backed company until 2013. Jamie now invests a lot of effort into helping new and upcoming entrepreneurs hit 6 and 7 figures on Amazon through his AMZ Insiders Course. In today’s episode, he discusses using AI in your Amazon operation.

Takeaways:

• AI can be leveraged for translating keywords and product listings into different languages, allowing sellers to tap into international markets. Many sellers tend to neglect non-English markets, making it an opportunity for those who utilize AI translation tools. 
• The quality of the output depends on how well the seller crafts the prompt or question to the AI tool. 
• There are other tools available besides chat GPT that can be used in conjunction with it to avoid detection and enhance the generated content. 
• While chat GPT excels at grammatical accuracy, it may lack nuanced knowledge and specific insights that you and your team possess. Adding your own insights and expertise to the generated content is crucial. 
• While Chat GPT can provide insights, combining its capabilities with existing tools like Helium 10 or other tools can enhance the research process. These tools often have APIs that can provide Amazon-specific data, which can be valuable for sellers. 
• Use AI to handle objections, answer questions, and provide support and service. The AI can be trained to handle sales-related tasks and provide valuable information to potential customers.
• Take advantage of AI opportunities and execute them quickly to stay ahead in the market.

To learn about defining the right strategy for the right Keywords head over to,

• https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywords
• https://www.buzzsprout.com/1835870/12384004
• https://youtu.be/uDryi39Ipgs

Contact info:

•  Personal – LinkedIn: https://www.linkedin.com/in/jamieadavidson/ 
  
  
• Personal – Instagram: https://www.instagram.com/jamiedavidson.official 
  
  
• Personal – Mobile (Text Only): +1(404) 2758643
  
  
• AMZ Insiders – Website: https://amzinsiders.com/ 
  
  
• AMZ Insiders – YouTube: https://www.youtube.com/channel/UCpC_BwCVQjD27VN8ccscMcQ 

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Matt Atkins. He is the Co-Founder of Eating Primal. He is a brand builder, eCommerce entrepreneur, and Amazon seller. With his extensive knowledge as a Strategic Account Manager at Page.One and his role as an Amazon Coach at AMZ Insiders, he has helped countless individuals navigate the complex landscape of Amazon's marketplace. In today’s episode, he discusses driving external traffic that converts well. Prepare to be inspired as Matt shares his insights, strategies, and success stories that will empower you to excel in the ever-evolving world of eCommerce

Takeaways:

• By partnering with individuals or groups who have a passionate audience interested in the seller's product category, the seller can gain traction for their brand. 
• Having an audience of passionate individuals interested in the product category offers numerous advantages. It can result in ambassadors for the brand, user-generated content, and exposure in relevant competitions or events. 
• By using attribution tags and circulating your product listing outside of Amazon, you can earn a brand referral bonus. Ensure that you are brand registered and sign up for the brand referral bonus program in Seller Central. 
• Encouraging customers to generate content about your product can create more interest and passion among your audience. This can be achieved by involving your community in product decisions, building excitement before launch, and leveraging post-purchase interactions. 
• Package inserts can be used to invite customers to join your group or offer additional incentives such as warranties, recipes, or other value-added content. Including QR codes on package, inserts can make it easier for customers to access the desired content or participate in specific actions.
• Leveraging user-generated content, such as TikTok-style videos created by content creators, can be effective in driving engagement and sales. Such content has been found to perform well.

Links:

• Personal – LinkedIn: https://www.linkedin.com/in/matthewsatkins/
• Personal – Instagram: https://www.instagram.com/mattatkins/
• Page.One – Website: https://www.page.one/
• AMZ insiders – Website: http://www.amzinsiders.com/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Jason Mastromatteo. He started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG.  In today’s episode, he discusses methodologies for increasing conversion rates.

Takeaways:

• The search results on mobile and desktop are different. Mobile results are presented in a single column, so make sure your product images, titles, and relevant information are optimized for mobile display. 
• Avoid overwhelming customers with too many variations, especially if it's a complex selection process. Out-of-stock variations can negatively impact the appearance and usability of your listing. 
• Implementing an "Image Theme" can help differentiate a product line and make it stand out in search results. This involves creating a consistent visual concept or element that carries through all the product images, representing the product line or company. 
• The title's importance varies depending on the product and the intended audience. Some products may rely more on images, while others require specific details in the title to attract potential buyers. 
• Shorter titles have been shown to perform well in some cases compared to longer titles. 
• Amazon is introducing the concept of paid returns, starting with a nominal fee of $1. This may signal a shift towards increasing return fees in the future. 
• Avoid using dark colors over dark colors or using low-contrast combinations like dark black letters on a dark blue background. Choose colors that stand out and ensure readability and visibility. 
• Storyboard your images: Before approaching designers, storyboard your images to outline the sequence and content of each image. This helps in visualizing the final result and provides a clear direction to designers.

Links:

• Website: https://myamazonguy.com/ 
• LinkedIn:  https://www.linkedin.com/in/jason-mastromatteo/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

In this episode, we have Alan Blackford, the COO/Co-Owner of PNW Brands, as our guest. Alan is an experienced entrepreneur with expertise in retail, technology, and e-commerce. He shares insights on leveraging micro-categories for building your brand on Amazon. Discover strategies to gain a competitive edge, optimize listings, and boost sales. Don't miss this opportunity to learn from an industry expert and take your Amazon selling journey to new heights.

Takeaways:

• Instead of just selling random items for profit, aim to provide an entire solution to the customer's needs within the micro category. This involves understanding the category, conducting research, and creating innovative products that may not currently exist in the market.
• Analyze the monthly sales of the top 5 to 10 sellers in a micro category. Consider whether you would be satisfied with similar sales numbers for your product. This can give you an idea of the market potential and competition in that category.
• Don't be afraid of smaller markets. Instead, focus on finding micro categories where you can dominate by launching multiple products. By being a top seller in a niche market, you can achieve significant sales and success.
• In small categories, you can afford to target head terms that you couldn't afford in major categories and the conversion rates in micro categories are often higher than in big categories.

Links:

• LinkedIn - https://www.linkedin.com/in/alanblackford/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Chelsea Cohen. She is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.SoStocked is fully customizable and fully understandable so that you can trust the numbers, fine-tune your forecasts, and finally ditch your spreadsheets. In today’s episode, she discusses avoiding stock-outs and forecasting inventory.

Takeaways:

• Min-max restocking involves setting minimum and maximum inventory levels and always staying within that range. 
• The ideal inventory turnover for Amazon sellers is typically between 30 to 60 days. 
• Maintaining a good inventory level is important for factors like maintaining high IPI (Inventory Performance Index) scores, avoiding high storage rates, and maintaining a good sell-through rate. 
• Geo ranking is a factor that considers inventory dispersion throughout the country. Having enough inventory is important to maintain good rankings and supply two-day prime delivery. 
• It's advisable not to go below a 30-day minimum inventory level to account for potential issues with Amazon's inventory checking and to avoid negative effects on geo ranking. 
• Examining the size and weight of products is essential for reducing fees. Understanding Amazon's fee structure, including dimensional weight, can help optimize packaging and reduce expenses.
• Packaging plays a crucial role in creating the perception of luxury and value for a product. Elaborate and unique packaging can enhance the perceived worth of a product.

Links:

• Connect with Chelsea Cohen: https://www.sostocked.com/connect 
• Website: https://www.sostocked.com/ 
• Facebook: https://www.facebook.com/SoStocked 
• YouTube: https://www.youtube.com/channel/UCPcFflXM9NHbeXMIOpaexfA 
• Instagram: https://www.instagram.com/sostocked/ 
• LinkedIn: https://www.linkedin.com/company/64989371/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Daniel Tejada. He is the Co-founder of Straight Up Growth, a renowned full-service Amazon agency dedicated to propelling e-commerce brands to new heights. With an impressive seven-year track record in the Amazon ads game, Daniel's expertise has helped generate over a staggering $1.5 billion in sales on the platform. His unwavering passion for driving brand growth on Amazon led him to establish Straight Up Growth, a company solely focused on helping businesses thrive in the competitive Amazon marketplace. In today’s episode, he discusses planning for growth with a forecasting model.

Takeaways:

• Conduct competitive analysis: Before launching a product, it's important to research and analyze the competition in the specific category. Tools like Jungle Scout or Helium 10 can provide sales estimates and insights into market size.
• Optimize listing for success: A strong listing with high conversion rates is vital. Optimize product photos by including unique selling points (USPs) as text overlays. Utilize A+ content and videos to enhance the listing and improve conversion rates.
• Monitoring unit session percentages (Conversion rate) and comparing them to category averages can indicate potential issues with the listing that need to be addressed.
• Allocate ad spend strategically: Advertising spending is essential for improving organic rankings. Optimizing advertising campaigns and allocating the budget effectively will help increase organic visibility and drive sales.
• Organic sales on Amazon are driven by two main factors: relevancy score and competitiveness of search terms.
• Driving external traffic to Amazon can be effective for brand building and conversion, even with fewer reviews.

Links:

• Personal -LinkedIn: https://www.linkedin.com/in/daniel-tejada-amazonadvertising/
• Straight Up Growth – LinkedIn: https://www.linkedin.com/company/straightupgrowth/
• Straight Up Growth – Website: https://straightupgrowth.com/
• Straight Up Growth – Facebook: https://www.facebook.com/Straight-Up-Growth-110718950521138

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions.

Takeaways:

• Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.
• The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.
• Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.
• Utilizing the Q&A section can provide valuable information about product features and what customers care about.
• Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.
• Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.

Links:

• Website - https://www.amzpathfinder.com/
• Linkedin - https://www.linkedin.com/company/amz-pathfinder/
• Facebook - https://www.facebook.com/amzpathfinder
• Twitter - https://twitter.com/amzpathfinder
• Instagram - https://www.instagram.com/amzpathfinder/
• Youtube - https://www.youtube.com/c/amzpathfinder

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today’s episode is Phillip D'Orazio. He is the CEO/President of PDMG, an exceptional full-service Amazon agency specializing in assisting manufacturers and brands in establishing and thriving on the Amazon platform. With their expertise in end-to-end Amazon store management, PDMG has successfully facilitated over 500 Amazon engagements and catered to the needs of more than 200 full-serviced managed clients over a span of six years. Phillip D'Orazio's leadership and PDMG's extensive experience make them a trusted and reliable partner for anyone seeking to optimize their presence and sales on Amazon. In today’s episode, he discusses the roadmap to growing sales on Amazon.

Takeaways:

• Inventory management is the foundation of success for an Amazon seller, and not staying in stock can have significant ramifications.
• Forecasting is critical for an Amazon seller, and it's not enough to do it once a year. They need to stay on top of inventory levels regularly.
• Video content is important for a brand, as it can be used in advertisements, on the brand store, and on the detail page. Brand stories are also important, as they give the consumer a great idea about the brand and can up the average order value.
• AI can be used directionally and as a starting point, but it needs to be manipulated and tailored to the customer.
• The baseline TACoS guidance now is 12 and a half percent for anything that does not repeat purchase or repeat purchases products, supplements, or anything that you're going to buy on a monthly basis the guidance now is between 13 and 16 and a half percent.
• On Amazon customers buy on price, reviews, and functionality.

Links:

• Personal – LinkedIn: http://www.linkedin.com/in/phillipdorazio
• PDMG – Website: https://palmettodigitalmarketinggroup.com/
• PDMG – LinkedIn: https://www.linkedin.com/company/palmetto-digital-marketing-group/
• PDMG – YouTube: https://www.youtube.com/channel/UCIQkLArPkIXJo0rti0OLRcg/featured

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/