Amazon is testing "Amazon Now," a new 30-minute delivery service in Seattle and Philadelphia, repurposing former Amazon Fresh sites into rapid delivery hubs. But is this innovation or desperation? This segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, analyzes Amazon's grocery struggles.

Chris reveals the shocking stat: Despite owning Whole Foods and having Amazon's infrastructure, Amazon's grocery share is still only 4%. He sees this as a defensive move more than offensive strategy. Anne questions the economics. Prime members pay $3.99 per delivery, but after two orders you could subscribe to DoorDash and get access to better quality groceries from trusted regional stores.

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#amazon #amazonnow #grocerydelivery #rapiddelivery #amazonfresh #retailstrategy #lastmile #quickcommerce