The Amazon Order Defect Rate (ODR) is a key performance metric used to measure the health of a seller’s account. A high ODR can result in account suspension, while a low ODR can improve a seller’s chances of winning the Buy Box.

What is the Amazon Order Defect Rate (ODR)?

The Order Defect Rate (ODR) is a performance metric by Amazon to evaluate a seller’s ability to provide a positive buying experience. It measures the percentage of orders that have defects, including:

1. Negative feedback: Unsatisfied customers who leave negative feedback on a seller’s product or service.
2. A-to-Z Guarantee claims: Cases where customers file claims against sellers for issues like item not received or item not as described.
3. Chargebacks: Instances where customers dispute charges with their payment providers.

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