About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)

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