In this episode of What’s Working in Ecommerce, Ashley Kinkead from Private Label Mastery shares how she got started selling her own products on Amazon. 

 

She’s done over $2.5M in sales and teaches others how to do the same and more, including:

 

• Keyword and product research

• Sourcing Manufacturers

• Amazon SEO and PPC 

 

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

 

You can find Ashley Kinkead from Private Label Mastery here: https://www.linkedin.com/in/ashley-kinkead/ 

https://www.amzprivatelabelmastery.com/ https://plmastery.com/masterclass32756214

 

Timestamps

 

*The Journey to Selling on Amazon [00:01:07]* Ashley Kinkead shares her experience of discovering and starting to sell on Amazon in 2015, transitioning from a layoff to entrepreneurship.

*Scaling a Book Selling Venture on Amazon [00:03:19]* Ashley Kinkead discusses how she scaled her book selling venture on Amazon, starting with buying used books for $0.50 and eventually selling around 500,000 books in a year.

*Transitioning to Private Label Selling [00:05:02]* Ashley Kinkead explains her transition from selling other people's items on Amazon to creating her own private label products, including the process of finding suppliers and manufacturing unique products.

*Amazon as a launching pad for new ecommerce businesses [00:08:49]* Discussion on how Amazon provides marketing, SEO data, and successful product validation for new ecommerce businesses.

*Starting product research journey [00:09:32]* Discussion on using data directly from Amazon and product research tools to identify market opportunities.

*Private Label Mastery's success [00:11:22]* Discussion on Private Label Mastery's success in private label sales on Amazon, with $25 million in personal sales, and the unlimited opportunity for sellers.

*Bootstrap vs. Having Funds [00:17:10]* Discussion on the advantages of having more funds to launch a business on Amazon.

*Time to Launch First Product [00:18:06]* Discussion on the time it takes to launch the first product on Amazon, with a focus on building something special in about three months.

*Marketing on Amazon [00:19:18]* Discussion on the mix of organic SEO and pay-per-click campaigns for marketing on Amazon.