What's Working in Ecommerce

Selling on Amazon can be a game-changer, but rising fees and costs can eat into profits. 

In this episode of What’s Working in eCommerce, Eagan talks with Peter Eickholt, VP of Operations at ROI Swift, about actionable strategies to stay profitable in a competitive marketplace. 

From optimizing unit economics to mastering Amazon advertising, Peter shares practical insights for sellers who want to make Amazon their main focus. 

Learn how to improve product conversions, utilize customer feedback effectively, and explore tips for smarter packaging and bundling to maximize every sale.

Whether you're new to Amazon or looking to up your game, this episode is packed with must-know tactics to thrive on the platform.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Peter Eickholt from ROI Swift here: LinkedIn: https://www.linkedin.com/in/peter-eickholt/  Website: https://roiswift.com/

Timestamps:

00:00 Introduction and Rising Costs of Selling on Amazon

00:39 Meet the Expert: Peter Eickholt from ROI Swift

00:53 Focusing on Amazon: A Strategic Shift

02:40 Opportunities and Challenges in Amazon Selling

05:17 Optimizing Amazon Listings for Success

06:53 Amazon SEO vs. Google SEO

08:37 Leveraging Customer Reviews for Better Products

12:32 Strategies for Maintaining Profitability on Amazon

19:50 Case Studies and Success Stories

20:18 Conclusion and Contact Information

In this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert. 

Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building. 

Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business. 

Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Dan Nikas from Elite Brands here: LinkedIn: https://www.linkedin.com/in/dan-nikas-10379665 Website: https://www.elitebrands.org/ 

Timestamps:

00:00 Introduction and Guest Welcome

00:32 Dan Nikas' Unusual Path to Ecommerce

04:25 Launching GearBunch: From T-Shirts to Leggings

07:33 Meta Ads and Messenger Strategy

24:00 Navigating Post-iOS 14 Advertising Challenges

30:42 Elite Brands: Services and Philosophy

34:28 Conclusion and Farewell

Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax!

In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden. 

They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you. 

Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to protect your bottom line. 

Plus, discover tools and services designed to help you stay compliant while maximizing profits.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Reuben Mattinson from RJM Tax Exemption here: LinkedIn: https://www.linkedin.com/in/rjmtax/ 

Website: https://www.rjmtaxexemption.com/ 

Timestamps:

00:00 Introduction to the Show and Host

00:32 Guest Introduction: Reuben Mattinson

00:45 Understanding Sales Tax Exemption

02:54 Sales Tax Compliance and Nexus

04:37 Common Sales Tax Mistakes

06:34 Saving on Sales Taxes

08:00 Print on Demand and Sales Tax Exemption

10:14 Who Can Benefit from RJM Tax Exemption Services

11:09 Conclusion and Contact Information

Discover how AI is revolutionizing ecommerce video ads! 

In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb. 

John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI. 

Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses. 

Don't miss this deep dive into the future of creative content in digital campaigns!

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find John Gargiulo from Airpost here: Website: https://airpost.ai/LinkedIn: https://www.linkedin.com/in/john-gargiulo/ 

Timestamps:

00:00 Introduction and Host Welcome

00:24 Guest Introduction: John Gargiulo

00:48 John's Journey: From Brand Guy to Airbnb

01:35 Airbnb Experience and Insights

03:55 Balancing Brand and Performance Marketing

05:21 Ready Set Agency: Bridging the Gap

06:27 The Future of Creative in Advertising

16:24 AirPost: Democratizing Video Ads

27:22 Conclusion and Contact Information

Learn how to boost your organic market share, evaluate product performance with precision, and take your advertising efforts to the next level. 

Whether you’re a new entrant or a seasoned brand, we’ve got strategies that will transform the way you manage ads.

In this episode of What's Working in Ecommerce, Eagan interviews Elizabeth Greene, co-founder of Junglr. 

They dive into the evolving world of Amazon PPC, covering ad management trends, sophisticated bidding strategies, and criteria for assessing potential profitability in the marketplace. 

Elizabeth shares invaluable tools and tactics to help you make the most of your ad spend and outpace the competition.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Elizabeth Greene from Junglr here: Website: https://www.junglr.com/ 

Youtube: https://www.youtube.com/@Junglr 

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ 

Facebook: https://www.facebook.com/ElizabethatJunglr/ 

Timestamps:

00:00 Introduction to the Episode

00:22 Meet the Amazon PPC Expert: Elizabeth Greene

00:33 Current Trends in Amazon PPC

02:20 The Importance of Ad Spend Allocation

04:29 Challenges and Strategies in Amazon Advertising

06:48 Analyzing Ad Performance and Budget Allocation

18:14 Case Studies and Practical Insights

21:56 Evaluating Potential Clients and Red Flags

23:13 Understanding Customer Acquisition Costs

23:24 Challenges in Achieving Target ACoS

24:46 Realistic Expectations and Strategy

27:46 Using Metrics and Calculators

35:07 Optimizing Ad Placements

39:47 Conclusion and Contact Information

Transform Your Ecommerce Visuals with AI! 

In this episode of What's Working in Ecommerce, Eagan chats with Siddharth from Dresma, unveiling game-changing solutions for ecommerce imagery. 

Learn how AI-powered tools and their innovative product photography app are transforming content creation, driving higher conversions on platforms like Amazon and direct-to-consumer websites. 

Discover how Dresma's efficient, cost-effective technologies eliminate the need for expensive photo shoots by producing high-quality hero images and lifestyle content at a fraction of the price. 

From fashion to home decor and jewelry, see how these tools can supercharge your visual strategy and boost sales.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Siddharth from Dresma here: Website: https://domyshoot.app.link/tyWFaf4XcMb

App: https://domyshoot.app.link/H6lfxuJXcMb

Timestamps:

00:00 Introduction to the Show and Host

00:34 Meet Siddharth from Dresma

01:22 Importance of Product Imagery in Ecommerce

02:15 Examples of Effective Hero Images

08:15 AI-Powered Solutions for Product Photography

10:47 Dresma's Tools and Services

15:14 User-Generated Content and Final Thoughts

Are you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies. 

Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts.

Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes. 

She breaks down the importance of qualitative and quantitative data, how to build effective hypotheses, and why an iterative testing process is key to long-term success.

Plus, learn how to integrate CRO with your broader business goals to maximize ROI and customer satisfaction.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find AJ Davis from Experiment Zone here: Experiment Zone: www.experimentzone.com

Instagram: https://www.instagram.com/experimentzone/

Facebook page: https://www.facebook.com/ExperimentZoneCo/

Linkedin page: https://www.linkedin.com/company/experimentzone/

Timestamps:

00:00 Introduction to the Episode

00:20 Meet AJ Davis: CRO Expert

00:45 AJ's Journey into CRO

02:17 From Google to Entrepreneurship

03:40 Academic Background and Transition

04:56 The Importance of User Research

08:13 CRO Strategies and Hypotheses

11:24 Measuring Success in CRO

18:32 User Testing and Feedback

22:42 The Integration of SEO in Business

23:31 The Time and Effort Required for CRO

23:51 Building a Knowledge Ecosystem

24:34 The Liberal Arts Approach to CRO

25:18 Best Practices and Custom Approaches

26:26 Case Studies and Visual Examples

29:22 The Importance of Messaging and Layout

32:41 CRO Calculator and ROI

34:57 Podcast and Final Thoughts

Unlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand!

In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts.

Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company.

They reveal how Klickrr connects businesses with their customers through effective SMS marketing solutions. Whether you’re just starting or looking to scale, this episode is packed with insights for businesses ready to take their customer engagement to the next level.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Prashant & Bianca from Klickrr here: https://www.klickrr.com/ 

Timestamps:

00:00 Introduction and Host Welcome

00:25 Meet the Klickrr Co-Founders

00:52 What is Klickrr?

02:12 How Ecommerce Clients Use Klickrr

04:11 The Power of Text Message Marketing

05:06 Best Practices for Building a Text Message List

07:24 Compliance and Opt-In Strategies

15:33 Case Studies and Success Stories

22:13 The Story Behind Klickrr

26:28 Who is Klickrr For?

29:02 Conclusion and Contact Information

Learn how AI and machine learning can revolutionize the way you engage with your customers, using data to create personalized, seamless shopping experiences that drive results. 

From leveraging clickstream data to balancing promotional offers without compromising privacy, this conversation provides actionable insights for anyone in the ecommerce space.

Eagan chats with Zabe and Ramit from Metrical, a cutting-edge platform that’s changing how ecommerce brands interact with their customers. 

They explore strategies for improving conversion rates, adapting to customer behavior across devices, and even expanding these solutions to industries like travel, hospitality, and finance.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Rameet & Zabe from Metrical here: https://www.metric.al?src=asymmetricpod

https://www.linkedin.com/company/metrical/

Timestamps:

00:00 Introduction to the Episode

00:19 Meet the Experts: Zabe and Ramit from Metrical

00:37 Understanding Metrical's Platform

01:38 The Role of Data and Personalization

04:03 Real-World Applications and Examples

05:44 Best Practices in Conversion Rate Optimization

09:35 Advanced Machine Learning Techniques

17:01 Privacy and Data Tracking Challenges

19:13 Who Can Benefit from Metrical?

21:15 Expanding Beyond Retail

22:08 Conclusion and Where to Learn More

Looking to supercharge your marketing strategy with the latest in video commerce? This episode has you covered. 

Discover how integrating shoppable videos and live shopping experiences can drive conversions, boost engagement, and transform your sales funnel.

Join Eagan Heath from Asymmetric Marketing as he sits down with Eitan Koter from Vimmi. They break down the future of video in ecommerce, sharing how brands can seamlessly incorporate interactive video content into their marketing and sales efforts. 

Get actionable insights on leveraging real-time analytics, maintaining authenticity, and keeping your audience engaged throughout the buyer’s journey.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Eitan Koter from Vimmi here: https://vimmi.net/

https://www.linkedin.com/in/eitankoter/ 

https://vimmi.net/ecom-pulse-podcast/ 

Timestamps:

00:00 Introduction to the Show and Host

00:24 Guest Introduction: Eitan Koter from Vimmi

00:40 Understanding Video Commerce and Social Commerce

01:24 The Rise of Shoppable Videos and Live Shopping

02:18 Global Trends in Social Commerce

04:53 The Convergence of Media and Commerce

05:48 Live Shopping: Opportunities and Strategies

07:57 Creating Authentic and Effective Video Content

08:59 Optimizing Content for Different Stages of the Funnel

10:37 Blurring the Lines Between Paid and Organic Content

14:16 Vimmi: Features and Benefits

18:09 Conclusion and Where to Follow