What's Working in Ecommerce

In this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC. 

They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes the 

importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic. 

The episode underscores the need for businesses to adapt their strategies in the evolving digital landscape.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Sam Kessenich from RyTech here: Website: rytechllc.com

LinkedIn: https://www.linkedin.com/in/sam-kessenich-92399862/

Resource: https://www.searchenginejournal.com/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed/510981/?blaid=579275

Timestamps:

00:00 Google's AI Detection  

00:22 Introduction to the Episode  

01:42 Algorithm Changes and Predictions  

04:01 Impact of AI on Content Quality 

05:03 Identifying AI Content 

06:58 Content Creation Tools Comparison

09:11 Importance of Human Expertise  

11:18 Balancing Links and Content  

13:04 Holistic Marketing Approach  

15:18 User-Generated Content Surge  

16:37 Barnacle SEO Strategy  

17:18 B2B versus Ecommerce Insights  

17:28 SEO Challenges and Strategies  

17:52 Diversifying Content Channels  

18:50 Paid Advertising Insights  

19:41 Navigating Ecommerce Marketing  

20:41 Multi-Touch Attribution Challenges  

21:24 Holistic Marketing Plans  

22:00 Contacting Sam Kessenich 

22:58 Closing Remarks

In this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether. 

They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands. 

They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO. 

Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to measure ROI accurately. 

They also discuss the cautious use of AI-generated content and the functionality of various online platforms like Shopify, WordPress, and Webflow for SEO.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Josh Piepmeier from Meriwether Digital here: LinkedIn: https://www.linkedin.com/in/joshpiepmeier/

Website: https://www.meriwether.digital/ 

Resource: https://trafficlighttracking.com/

Timestamps:

00:00 Introduction to Jobs to be Done Framework

00:26 Welcome and Guest Introduction

01:03 Current Trends in SEO

01:26 Impact of Google Updates on E-commerce

02:40 Effective SEO Strategies for Revenue

06:45 Tracking SEO Performance with GA4

15:13 Using AI in SEO

17:43 Recommended SEO Tools

19:44 SEO and Website Platforms

22:11 Conclusion and Contact Information

In this episode of What’s Working in Ecommerce, Adam shares his entrepreneurial journey, discussing the rapid growth of BottleKeeper using Facebook video ads, the critical mistakes made in product development, and the importance of leveraging data for profitability. 

He also introduces his new SaaS tool, Pentane, designed to help businesses optimize revenue and understand key profitability metrics.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Adam Callinan from Pentane here: Email: [email protected]

Phone: 3106069487

Time Zone: MST

Website: https://pentane.com/

LinkedIn: https://www.linkedin.com/in/adammcallinan/

Twitter: https://twitter.com/Adam_Callinan

Timestamps:

00:00 Introduction.

01:18 Adam's journey from BottleKeeper to Pentane.

01:32 Adam recounts BottleKeeper's start.

03:21 Adam explains data's role in decisions.

04:55 How Adam marketed BottleKeeper.

05:16 Significance of Facebook video ads.

08:05 Expanding into retail for revenue stability.

09:39 Adapting to advertising strategy changes.

10:12 Hiring key roles during scaling.

11:41 Delays in product launches' impact.

13:49 Initial capital by Adam and partner.

14:35 Applying learnings to Pentane profitability.

17:17 Developing Pentane software for metrics.

18:35 Pentane analyzes expense, revenue, advertising.

19:10 Calculating daily revenue to break even.

19:39 Revenue increase affects ad spend return.

20:41 Creating budget based on realities.

22:24 Fixed expenses hinder early profitability.

23:40 Contribution margin and fixed expenses relationship.

24:45 Manually track expenses with spreadsheets.

25:53 Pentane automates financial analysis.

In this episode of "What's Working in Ecommerce," host Eagan Heath discusses the latest strategies in email and SMS marketing with returning guest, Alex Gregoriodes, an expert at Klaviyo. 

Alex shares insights on overcoming deliverability issues, the benefits of increased email frequency, and effective SMS integration. 

They also talk about optimizing opt-in processes, re-engaging inactive subscribers, and driving substantial revenue growth for Shopify stores through personalized email campaigns.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Alex Gregoriades from Email Bounty Hunter here: https://www.emailbountyhunter.com/   

https://www.linkedin.com/in/alex-gregoriades/ 

Timestamps:

00:00 Introduction and Host Welcome

00:41 Guest Introduction and Background

01:50 Email Deliverability Challenges

02:59 Exploring SMS Marketing

06:06 Case Study: Boosting E-commerce Sales

09:31 Effective Email Campaign Strategies

15:44 Design vs. Text Emails

19:36 Conclusion and Contact Information

In this episode of 'What's Working in Ecommerce,' host Eagan Heath sits down with Justin Chen, co-founder of PickFu, to discuss how leveraging consumer feedback can revolutionize product development and marketing strategies. 

Learn how PickFu's digital focus groups help ecommerce businesses make informed decisions from product design to pricing, all while minimizing risks. 

Hear about practical applications, best practices, and real-world examples of how PickFu is democratizing consumer research for entrepreneurs at all levels.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Justin Chen from PickFu here: https://www.linkedin.com/in/justinchen/

https://www.pickfu.com 

Timestamps:

00:00 Introduction to the Episode

00:34 Meet Justin Chen from PickFu

00:56 What is PickFu?

01:40 Improving Product Selection and Packaging

03:52 The Lean Startup Approach

04:14 The Genesis of PickFu

05:50 How PickFu Works

10:37 Consumer panels democratize research for small businesses.

11:15 Poll respondent sourcing and privacy measures explained.

12:55 Best Practices for Consumer Insights Polls

16:49 Testing Against Competitors

20:05 Expanding to International Markets

20:45 Conclusion and Contact Information

In this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com. 

They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth. 

Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs. 

She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized businesses break through revenue plateaus and achieve sustainable growth. 

They also touch upon the personal impact of entrepreneurship and the differences in business culture between the US and Europe.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Monica Sharma-Patnekar from Business with Monica here: Website: www.businesswithmonica.com

Conversations for Simple Growth, private podcast - businesswithmonica.com/private-podcast

Social links:

Instagram: https://www.instagram.com/businesswithmonica/ 

LinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/ 

Twitter:  https://twitter.com/businesswithmon

Facebook: https://facebook.com/businesswithmonica 

Timestamps:

00:00 Introduction: The Challenge of Repeat Customers

00:25 Meet Monica Sharma-Patnekar

00:53 Monica's Journey and Expertise

01:47 Common Struggles of E-commerce Brands

02:56 The Importance of Customer Insights

04:53 The 4 D's Framework for Customer Understanding

09:24 Case Study: Mama and Rue

19:24 The Personal Impact of Business Growth

21:23 Working with Big vs. Small Companies

24:05 Monica's Final Thoughts and Contact Information

In this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds. 

Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations. 

The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns. 

Zaid also highlights the significance of using scripts for better data insights and account management, offering practical advice for optimizing PPC efforts. 

The episode provides a comprehensive look at advanced PPC techniques and practical strategies for improving ad performance.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Zaid Ammari from PPC Masterminds here: Website: ppcmasterminds.com

LinkedIn: linkedin.com/in/zaidammari

Google Data Studio: https://lookerstudio.google.com/reporting/cc7472bf-0d0e-40d4-b275-22f1996ca339/page/VAzeB  

Timestamps:

00:00 Introduction

00:26 Zaid Omari's career: website to founding PPC Masterminds.

01:47 Common PPC mistakes: conversion tracking, trusting Google's recommendations.

04:05 Automated bidding strategies' effectiveness based on campaign types.

06:02 Key areas for Google Ads audit in new accounts.

08:28 Campaign structuring: relevant keywords and high intent.

11:36 Importance of branded campaigns and competitor bidding strategies.

14:05 Metrics and device breakdown in Google Looker Studio.

16:02 Separating campaigns by device type and analyzing metrics.

16:43 Manual CPC with bid and budget adjustments.

17:34 Analyzing performance by week, day, hour, geography, product.

18:46 Caution on Performance Max: pitfalls and monitoring.

21:14 Using scripts for Performance Max data extraction.

22:09 Lead companies: search term analysis, script usage, optimization.

23:31 Factors influencing PPC conversion rates: landing pages, keywords.

24:58 Scripts for automated tasks: search terms, bid adjustments.

26:26 Modified broad match strategy with sophisticated scripts.

In this episode of What's Working in Ecommerce, host Eagan Heath interviews Amandeep Singh, a seasoned developer from Cronix and Big C Experts. 

They discuss how to integrate ecommerce functionalities into existing CMS websites using platforms like BigCommerce and Shopify, the importance of choosing the right tools based on client needs, and understanding technical debt. 

Amandeep shares insights into the latest developments in BigCommerce, headless commerce, and useful tools for data management and front-end/back-end integration. 

Tune in to learn about optimizing ecommerce platforms for varied business requirements and improving operational efficiency.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Amandeep Singh from Cronix LLC & Big C Experts here:

Website: https://cronixweb.com/

Amandeep's LinkedIn Profile: https://www.linkedin.com/in/amandeepsinghvirdi/

Timestamps:

00:00 Introduction to Embedding Ecommerce

00:22 Welcome and Guest Introduction

01:15 Understanding Client Needs for Ecommerce Platforms

01:55 Choosing the Right Ecommerce Platform

04:04 Technical Debt in Ecommerce

07:07 Amandeep's Journey in Ecommerce Development

09:22 Latest Developments in Ecommerce Platforms

10:00 Headless Ecommerce Explained

14:25 Tools and Plugins for Ecommerce

21:14 Final Thoughts and Contact Information

In this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason. 

They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail. 

Barada highlights Mason’s capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models. 

They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-driven personalized sales strategies. 

Tune in to learn about the future of ecommerce and practical insights on enhancing customer engagement with AI.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Barada Sahu from Mason here: Linkedin: https://www.linkedin.com/in/baradas/

Website: https://getmason.io/

Timestamps:

00:00 Introduction to Customer Engagement

00:28 Meet the Guest: Bharata Sahu from Mason

00:59 The Role of Generative AI in Commerce

02:57 Personalized Consumer Experiences

06:58 Mason's Approach to Customer Journeys

08:18 Visualizing the Modern Shopping Journey

14:40 The Importance of AI in Personalization

19:57 Entrepreneurial Insights and Lessons

21:56 Where to Find More Information

In this episode of 'What's Working in Ecommerce,' host Eagan Heath delves into the world of Amazon selling with Kusha Karvandi from Kazam. 

Kusha shares his 12-year journey in ecommerce, starting from managing a gym to building and selling multiple eight-figure brands on Amazon. 

The conversation covers essential strategies for product development, from private labeling to customizing products, leveraging Amazon's tools, and optimizing marketing and branding. 

Kusha also introduces his software tool, Kazam, which helps automate and optimize Amazon advertising. 

Whether you're a beginner or an advanced seller, this episode is packed with valuable insights and practical advice to help you succeed in the competitive world of ecommerce.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Kusha Karvandi from Kazam here: Website: www.gokazam.com

Timestamps:

00:00 Introduction and Host Welcome

00:48 Guest Introduction: Kusha Karvandi

00:58 Kusha's Ecommerce Journey

02:44 Product Development Insights

07:21 Private Label vs. Custom Products

09:48 Protecting Intellectual Property

19:59 Role of the Entrepreneur

23:38 Introduction to Kazam

28:02 Launch Titans and Service Business

30:05 Conclusion and Contact Information