In this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether. 

 

They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands. 

 

They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO. 

 

Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to measure ROI accurately. 

They also discuss the cautious use of AI-generated content and the functionality of various online platforms like Shopify, WordPress, and Webflow for SEO.

 

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

 

You can find Josh Piepmeier from Meriwether Digital here: LinkedIn: https://www.linkedin.com/in/joshpiepmeier/

Website: https://www.meriwether.digital/ 

Resource: https://trafficlighttracking.com/

Timestamps:

00:00 Introduction to Jobs to be Done Framework

00:26 Welcome and Guest Introduction

01:03 Current Trends in SEO

01:26 Impact of Google Updates on E-commerce

02:40 Effective SEO Strategies for Revenue

06:45 Tracking SEO Performance with GA4

15:13 Using AI in SEO

17:43 Recommended SEO Tools

19:44 SEO and Website Platforms

22:11 Conclusion and Contact Information