What's Working in Ecommerce

If you’ve ever struggled to accurately track your Cost of Goods Sold (COGS) or felt overwhelmed by the complexity of managing your supply chain, this episode is for you! 

Learn how to gain a competitive edge by fully understanding your unit economics, especially when gearing up for major events like Black Friday. 

We’ll break down why continuous monitoring of COGS is essential for profitability and how automating these processes can transform your decision-making strategy. 

With the right tools in place, you can streamline your operations, boost efficiency, and ensure your business stays ahead of the curve. 

In this episode, host Eagan is joined by Emily Schario, CEO and founder of Turbine, who shares her expertise and journey from Smile Direct Club to building Turbine—offering invaluable insights into how ecommerce brands can thrive.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Emilie Schario from Turbine here: https://www.linkedin.com/in/emilieschario/ 

https://www.helloturbine.com/ 

http://emilieschario.com/ 

Timestamps:

00:00 Introduction to Profit Margins

00:31 Welcome to the Show

00:50 Meet Emily Schario: CEO of Turbine

01:04 Emily's Journey to Founding Turbine

04:43 Understanding ERP and COGS

06:45 Deep Dive into Cost of Goods Sold (COGS)

10:02 The Importance of Tracking COGS

14:17 Challenges in Calculating COGS

17:12 Solutions for Efficient COGS Management

18:00 Final Thoughts and Contact Information

Discover how to streamline operations, leverage data, and stay ahead of the curve with AI in this must-listen episode of What's Working in Ecommerce.

Learn proven strategies for managing multiple ecommerce brands, optimizing your tech stack, and embracing cutting-edge tools to fuel growth in today's competitive landscape.

Whether you're just starting out or looking to scale, this episode delivers actionable insights you can use right away.

Eagan interviews Lucas Robinson, founder and CEO of Weblife, who shares his journey from selling shaved ice as a teenager to leading a multi-brand ecommerce empire.

Lucas dives deep into his hybrid business model, how AI is transforming ecommerce, and what it takes to stay agile in an ever-evolving market.

Key Takeaways:

• Essential strategies for managing multiple ecommerce brands efficiently

• How AI and data-driven management are reshaping ecommerce success

• The tech stack Lucas relies on for smooth operations and growth

• Lessons from Lucas' entrepreneurial journey and pivot to a hybrid business model

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Lucas Robinson from WebLife here: https://www.linkedin.com/in/lucasrobinson/ 

https://weblifestores.com/ 

Timestamps:

00:00 Introduction and Guest Welcome

00:30 Lucas Robinson's Ecommerce Journey

02:41 Tech Stack and Tools for Efficiency

04:29 CRM and Marketing Integration

06:56 E-commerce Evolution and Challenges

09:06 The Impact of AI on Ecommerce

15:29 Dashboards and Data Management

25:02 Lucas Robinson's Entrepreneurial Journey

30:26 Conclusion and Final Thoughts

In this value-packed episode, you’ll discover how to leverage AI-driven strategies and seasonal marketing to transform your customer engagement and maximize your ad spend. 

We break down the power of consumer psychology and how to integrate FOMO into your campaigns for better results. Plus, explore the future of out-of-home advertising and how it’s evolving to become more targeted and tech-driven.

In this episode Eagan sits down with Adam Ortman from Kinetic 319 to explore these advanced strategies, blending digital marketing with PR tips that will take your ecommerce business to the next level.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Adam Ortman from Kinetic 319 here: http://www.kinetic319.com/ 

Timestamps:

00:00 Introduction and Host Welcome

00:40 Guest Introduction: Adam Ortman from Kinetic 319

01:38 Discussing Social Commerce and Consumer Psychology

04:48 Marketing Strategies and Consumer Engagement

09:12 Out of Home Advertising Explained

14:25 Seasonal Remarketing and Audience Targeting

17:15 Future Trends: AI, VR, and AR in Marketing

22:12 PR and Guest Article Writing Tips

25:04 Google Ads and Automation Strategies

27:14 Conclusion and Contact Information

Are You Losing 1-3% of Your Amazon Revenue? 

Discover how unnoticed FBA discrepancies could be impacting your bottom line in this eye-opening episode of What's Working in Ecommerce.

Join our host Eagan as he chats with Lisa Kinskey, Marketing and Partnership Manager at Getida. 

Lisa reveals how Amazon third-party sellers can recover lost revenue caused by inventory mismatches—often amounting to 1-3% of their annual income! 

Learn why regular auditing is a must for sellers and how Getida's performance-based service ensures high claim recovery rates. 

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find out more about Getida here:

https://getida.com/

https://www.linkedin.com/company/getida/

https://www.facebook.com/GETIDA/

Timestamps:

00:00 Introduction to FBA Discrepancies

00:33 Meet Our Guest: Lisa Kinskey from Getida

01:09 Understanding FBA Discrepancies

04:14 The Importance of Regular Audits

08:23 How Getida Can Help

10:08 Final Thoughts and Additional Resources

Discover how to transform your landing pages into powerful conversion tools using research-driven strategies, heat maps, and real user testing. 

Learn the secrets behind compelling copywriting, attention-grabbing design, and the psychology that drives sales. 

Kanika Misra, a CRO expert from BedaBeda Growth shares how to align your landing pages with customer personas, optimize for every stage of the funnel, and strike the perfect balance between conversion rates and average order value (AOV). 

Ready to supercharge your ecommerce sales? This is your roadmap to success.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Kanika Misra from BedaBeda Growth here: Website: https://bedabedagrowth.com/ 

Twitter: https://twitter.com/kanika_misra 

Company Twitter: https://twitter.com/bedabedagrowth 

LinkedIn: https://www.linkedin.com/in/kanikamisra/ 

Company LinkedIn: https://www.linkedin.com/company/bedabedagrowth/ 

Timestamps:

00:00 Introduction to Landing Pages

00:43 Meet the Expert: Kanika from BedaBedaGrowth

01:10 The Importance of Data-Driven Research

01:48 Tools for Heat Mapping and Video Recording

03:10 Analyzing User Behavior

08:31 Understanding Customer Personas

10:10 The Role of Copywriting in Landing Pages

11:27 The Value of Dedicated Landing Pages

17:03 Real-World Example: High-Converting Landing Page

22:04 Setting Expectations and Call to Action

22:31 The Importance of Warming Up Customers

22:54 Effective Use of Product Information

24:03 Testing and Optimizing Landing Pages

24:34 Illustrating Product Use

27:47 Addressing Customer Concerns and Reviews

28:38 Leveraging Customer Feedback

30:19 The Role of FAQs and Live Chat

31:46 Final Call to Action and Tools

32:47 Design and Team Collaboration

34:04 Case Study: Men's Healthcare Brand

41:16 Optimizing for Revenue and Profit

42:13 Final Thoughts and Contact Information

In this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation. 

He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical. 

Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its native A/B testing and ease of integration with Shopify. 

The conversation covers practical tips on creating effective listicles and shoppable pages and emphasizes the need for continual testing and iteration.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Ryan Doney from Pagedeck here: Company: https://www.pagedeck.com/

Twitter: https://x.com/theryandoney

Useful information:

https://pitch.com/public/5dc96e18-147c-4a4e-a970-5e5e55ac0d6b/48f0201f-bb2b-42a8-b9c2-2b53dfeea32e

Timestamps:

00:00 Introduction to Ecommerce Insights

00:39 Meet Ryan Doney from Pagedeck

01:06 Ryan's Journey from Agency to SaaS

02:33 Challenges with Existing Page Builders

03:59 The Importance of Page Speed

04:52 Exploring Other Ecommerce Platforms

06:18 Building Effective Landing Pages

07:04 The TAO Framework for Landing Pages

11:14 Testing and Optimizing Landing Pages

14:31 Examples of Successful Landing Pages

17:48 Understanding Customer Engagement

18:06 Effective Use of CTAs

18:31 Exploring Listicle Pages

18:44 Showcasing Javi Coffee

19:05 Analyzing Shoppable Pages

20:15 Testing Landing Pages

21:29 Insights on Landing Page Performance

22:55 Quick Launch Strategies

23:40 Introducing PageDeck

24:09 PageDeck Features and Integration

27:28 AB Testing with PageDeck

29:59 Final Thoughts and Recommendations

Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode. 

Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research. 

He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage. 

The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks. 

Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Gene Caballero from GreenPal here: Website: https://www.yourgreenpal.com

LinkedIn: https://www.linkedin.com/in/gene-caballero-53386a18/  

Timestamps:

00:00 Introduction and Host Welcome

00:33 Guest Introduction: Gene Caballero from GreenPal

01:06 The Journey to Mastering PR for SEO

04:12 Research and Outreach Strategies

06:41 Crafting the Perfect Pitch

13:01 The Importance of Follow-Up

15:22 Results and Impact of PR Efforts

17:40 Tools and Tips for Effective PR

23:23 Conclusion and Final Thoughts

In this episode of 'What's Working in Ecommerce,' Eagan sits down with Brian Clayton, CEO of Greenpal, a marketplace often dubbed the 'Uber for Lawn Mowing.' 

They dive deep into Brian's entrepreneurial journey, starting from scratch with a lawn mowing business to building an eight-figure landscaping company, and eventually founding Greenpal. 

Brian shares insights on the importance of content marketing, the challenges of running a marketplace, and why authentic, high-quality backlinks are crucial. 

He also discusses the hard realities and rewarding aspects of both blue-collar business and tech entrepreneurship. 

Throughout the episode, Brian offers invaluable tips on growing and scaling a business, content strategy, and the role of public relations in building a successful platform.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Bryan Clayton from Greenpal here: Website: https://www.yourgreenpal.com

LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214

Twitter: https://twitter.com/bryanMclayton

Instagram: https://instagram.com/bryanmclayton

Wikipedia: https://en.m.wikipedia.org/wiki/Bryan_M._Clayton

Timestamps:

00:00 Introduction and Setting Goals

00:25 Welcome to What's Working in Ecommerce

00:46 Introducing Brian Clayton and Greenpal

01:25 The Journey of Building Greenpal

02:22 Challenges and Successes in the Landscaping Business

04:08 The Role of Technology in Service Businesses

05:55 Comparing Traditional and Tech Businesses

08:48 Marketing Strategies for Service and Tech Businesses

17:10 SEO and Content Marketing for Greenpal

22:14 Introduction to Greenpal

22:31 SEO Strategies and Keywords

22:58 Balancing Demand and Supply

24:10 Content Marketing and Media Strategy

28:06 Challenges with AI-Generated Content

31:18 Importance of Backlinks

33:34 PR and Outreach Strategies

38:23 Final Thoughts and Encouragement

In this episode of 'What's Working in Ecommerce,' Eagan speaks with Izzy Rosenzweig, the founder of Portless, a logistics company based in Shenzhen that offers a transformative approach to global ecommerce shipping. 

Izzy explains how Portless leverages Section 321 to provide duty-free shipping for packages under $800, reducing delivery times to an average of 5.2 days. 

This innovative model enables ecommerce brands to dramatically improve cash flow, reduce inventory costs, and expand globally with ease. 

Izzy also discusses the historical context and advancements in logistics that led to the current efficient model offered by Portless.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Izzy Rosenzweig from Portless here: https://www.portless.com/

https://www.linkedin.com/in/izzy-rosenzweig-13653846/

Timestamps:

00:00 Introduction to Section 321 and Duty-Free Shipping

00:23 Welcome to What's Working in Ecommerce

00:46 Meet Izzy Rosenzweig from Portless

01:04 The Dinosaur Supply Chain vs. Portless

01:35 How Portless Revolutionizes Shipping

03:27 Real-World Examples and Efficiency

07:58 Global Expansion and Market Opportunities

13:02 The Impact of Section 321

14:02 Conclusion 

In this episode of 'What's Working in Ecommerce,' Eagan talks to Hristo from Hyperzon. 

Hristo shares his expertise in optimizing Amazon sales strategies, including using Amazon's latest tools, focusing on customer lifetime value, and innovative advertising approaches. 

He discusses the benefits of creating product bundles, leveraging branded search wisely, and building a dedicated customer community. 

Hristo also shares detailed case studies showcasing remarkable growth for clients by rebranding products, enhancing listings, and optimizing PPC strategies. 

Additionally, the episode covers practical advice on expanding to European markets and ensuring accurate financial reimbursements from Amazon.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Hristo Arakliev from Hyperzon here: Website: https://hyperzon.io/ 

LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/ 

Timestamps:

00:00 Introduction to Amazon Ad Strategies

00:36 Meet the Expert: Hristo from Hyperzon

01:17 Current Trends and Effective Tactics

03:19 Maximizing Customer Lifetime Value

04:31 Advanced Advertising Techniques

08:27 Building a Community for Your Brand

10:09 Case Study: The Magic Scent

17:51 Expanding to European Markets

27:29 Prime Day Success Story

30:14 Conclusion and Contact Information