Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode. 

 

Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research. 

 

He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage. 

 

The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of earning backlinks. 

 

Gene also highlights the value of tying pitches to broader trends and ensuring relevance with local media to get featured.

 

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

 

You can find Gene Caballero from GreenPal here: Website: https://www.yourgreenpal.com

LinkedIn: https://www.linkedin.com/in/gene-caballero-53386a18/  

Timestamps:

00:00 Introduction and Host Welcome

00:33 Guest Introduction: Gene Caballero from GreenPal

01:06 The Journey to Mastering PR for SEO

04:12 Research and Outreach Strategies

06:41 Crafting the Perfect Pitch

13:01 The Importance of Follow-Up

15:22 Results and Impact of PR Efforts

17:40 Tools and Tips for Effective PR

23:23 Conclusion and Final Thoughts