In this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation. 

 

He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical. 

 

Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its native A/B testing and ease of integration with Shopify. 

The conversation covers practical tips on creating effective listicles and shoppable pages and emphasizes the need for continual testing and iteration.

 

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

 

You can find Ryan Doney from Pagedeck here: Company: https://www.pagedeck.com/

Twitter: https://x.com/theryandoney

 

Useful information:

https://pitch.com/public/5dc96e18-147c-4a4e-a970-5e5e55ac0d6b/48f0201f-bb2b-42a8-b9c2-2b53dfeea32e

Timestamps:

00:00 Introduction to Ecommerce Insights

00:39 Meet Ryan Doney from Pagedeck

01:06 Ryan's Journey from Agency to SaaS

02:33 Challenges with Existing Page Builders

03:59 The Importance of Page Speed

04:52 Exploring Other Ecommerce Platforms

06:18 Building Effective Landing Pages

07:04 The TAO Framework for Landing Pages

11:14 Testing and Optimizing Landing Pages

14:31 Examples of Successful Landing Pages

17:48 Understanding Customer Engagement

18:06 Effective Use of CTAs

18:31 Exploring Listicle Pages

18:44 Showcasing Javi Coffee

19:05 Analyzing Shoppable Pages

20:15 Testing Landing Pages

21:29 Insights on Landing Page Performance

22:55 Quick Launch Strategies

23:40 Introducing PageDeck

24:09 PageDeck Features and Integration

27:28 AB Testing with PageDeck

29:59 Final Thoughts and Recommendations