Amazon is suing Perplexity AI over its Comet shopping agent, claiming it "covertly accesses Amazon customer accounts" and interferes with the curated shopping experience Amazon built over decades. But is this defensive move from the e-commerce giant actually a sign of things to come?

Waqas Khan from A&M breaks down the technology protocols at stake, why this feels like a classic incumbent vs. disruptor battle, and how advertising revenue is driving Amazon's aggressive response. Chris argues this is Amazon playing the role of the 1990s brick-and-mortar retailer fighting e-commerce, while the panel debates whether this lawsuit is a negotiation tactic or the first salvo in a long legal war over agentic commerce.

Sponsored A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.

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#Amazon #Perplexity #AgenticAI #RetailLawsuit #ShoppingAgents #RetailTech