Billion Dollar Sellers

Amazon's canonical url manipulation

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Date: Thursday, December 18th, 2025


Summary: Kevin King covers AEO (AI Engine Optimization) action plans for Amazon sellers, the Sarah TV advertising case study, canonical URL issues affecting Amazon listings, and software tool Swapt for QR code marketing.

Key points discussed:

  • BDSS-13: The Billion Dollar Ascent event (January 20-22, 2025 - online only)
  • AEO for Amazon sellers part 2: action plan for optimizing your brand for AI discovery
  • Checking Bing indexing and Reddit reputation for AI visibility
  • Technical foundation fixes for AI crawlers
  • Content update strategies for AI citations
  • Strategic moves by end of March (reviews, aggregators, schema markup, llms.txt)
  • GNO Partners hiring senior brand managers ($220K-$300K OTE)
  • Marketing Misfits episode with Ingrid Macher on fitness entrepreneurship
  • Holiday shopping stats: Amazon at 73%, ChatGPT now at 13%
  • Sarah's TV advertising case study and the halo effect
  • Swapt: QR code marketing and compliance platform for Amazon FBA
  • Amazon's canonical URL manipulation issue and how to fix it

    • Links mentioned:

    • AEO part 1 (last Monday's newsletter)
    • Bing Webmaster Tools
    • Page speed tool (Pingdom)
    • Schema markup (Schema.org)
    • GNO Partners job description
    • Marketing Misfits: Ingrid Macher episode
    • Swapt - QR code marketing platform
    • Advertise with Billion Dollar Sellers

      • Hot picks:

      • Amazon delivery van stolen with driver inside
      • How AI becomes the place consumers start everything
      • Bezos on his four differentiating principles

        • Stump Bezos answer: Tuesday after Cyber Monday is a bigger discount day than Black Friday or Cyber Monday

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        Billion Dollar SellersBy Kevin King