In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.

My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. 

She’s here to share her marketing expertise, including:

• Why clients shouldn’t focus on SQL
• How consumer behavior is changing
• Why you need to start benchmarking better
• How to identify high-quality leads
• The difference between a goal and a KPI
• Sales & marketing alignment 
• And more