The founders of Northern Hydration and Caledon Hills Brewery are back.

In this episode, we dive into what it really takes to scale two growing brands at the same time. From launching new flavours like Coconut Pineapple and Caramel Macchiato… to navigating copyright scares… to chasing ambitious goals like becoming the largest hydration beverage in Canada.

We talk about:

• Why founder content changed everything for their growth

• The real reason they removed the moose from their branding

• How they plan quarterly flavour launches

• The behind the scenes chaos of running multiple locations

• Expanding into grocery and convenience stores

• Balancing family life with relentless ambition

• The day one mentality inspired by Amazon and Disney

• Why protein beverages might be next

• Creatine, performance, and the future of functional drinks

• Building a brand people genuinely want to support

This is a real conversation about growth, mindset, discipline, and building something meaningful from the ground up.

If you are building a business, launching a product, or chasing something ambitious, this episode will hit home.

Sebastian and Alex Riedelsheimer

Northern Hydration

Website: https://drinknorthern.com/

Instagram: https://www.instagram.com/northernhydration/

Caledon Hills Brewery

Website: https://www.caledonhillsbrewing.com/

Instagram: https://www.instagram.com/caledonhillsbrewing/

Host — Norman Burgos

▶️ @normanburgos_official

▶️ https://www.getalphafit.ca

▶️ @getalpha_athletics

Northern Hydration is 10% off

Use code: GETALPHA10

Northern Hydration: https://drinknorthern.com/

Get 15% off Methylene Blue

https://www.thenutritionalparadigm.com

Use code: getalpha15

Other Partners:

https://www.neurodose.ca/ ➡️ Use Code “Getalpha25” for 25% OFF

🎬 Filmed by: Burkstreet Media www.burkstreet.com

🎼 Intro Song: There Must Be Discipline by Akira The Don x Jocko Willink

GuestHostDiscounts & PartnersCredits