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The founders of Northern Hydration and Caledon Hills Brewery are back.
In this episode, we dive into what it really takes to scale two growing brands at the same time. From launching new flavours like Coconut Pineapple and Caramel Macchiato… to navigating copyright scares… to chasing ambitious goals like becoming the largest hydration beverage in Canada.
We talk about:
• Why founder content changed everything for their growth
• The real reason they removed the moose from their branding
• How they plan quarterly flavour launches
• The behind the scenes chaos of running multiple locations
• Expanding into grocery and convenience stores
• Balancing family life with relentless ambition
• The day one mentality inspired by Amazon and Disney
• Why protein beverages might be next
• Creatine, performance, and the future of functional drinks
• Building a brand people genuinely want to support
This is a real conversation about growth, mindset, discipline, and building something meaningful from the ground up.
If you are building a business, launching a product, or chasing something ambitious, this episode will hit home.
Sebastian and Alex Riedelsheimer
Northern Hydration
Website: https://drinknorthern.com/
Instagram: https://www.instagram.com/northernhydration/
Caledon Hills Brewery
Website: https://www.caledonhillsbrewing.com/
Instagram: https://www.instagram.com/caledonhillsbrewing/
Host — Norman Burgos
▶️ @normanburgos_official
▶️ https://www.getalphafit.ca
▶️ @getalpha_athletics
Northern Hydration is 10% off
Use code: GETALPHA10
Northern Hydration: https://drinknorthern.com/
Get 15% off Methylene Blue
https://www.thenutritionalparadigm.com
Use code: getalpha15
Other Partners:
https://www.neurodose.ca/ ➡️ Use Code “Getalpha25” for 25% OFF
🎬 Filmed by: Burkstreet Media www.burkstreet.com
🎼 Intro Song: There Must Be Discipline by Akira The Don x Jocko Willink
GuestHostDiscounts & PartnersCredits
By Norman BurgosThe founders of Northern Hydration and Caledon Hills Brewery are back.
In this episode, we dive into what it really takes to scale two growing brands at the same time. From launching new flavours like Coconut Pineapple and Caramel Macchiato… to navigating copyright scares… to chasing ambitious goals like becoming the largest hydration beverage in Canada.
We talk about:
• Why founder content changed everything for their growth
• The real reason they removed the moose from their branding
• How they plan quarterly flavour launches
• The behind the scenes chaos of running multiple locations
• Expanding into grocery and convenience stores
• Balancing family life with relentless ambition
• The day one mentality inspired by Amazon and Disney
• Why protein beverages might be next
• Creatine, performance, and the future of functional drinks
• Building a brand people genuinely want to support
This is a real conversation about growth, mindset, discipline, and building something meaningful from the ground up.
If you are building a business, launching a product, or chasing something ambitious, this episode will hit home.
Sebastian and Alex Riedelsheimer
Northern Hydration
Website: https://drinknorthern.com/
Instagram: https://www.instagram.com/northernhydration/
Caledon Hills Brewery
Website: https://www.caledonhillsbrewing.com/
Instagram: https://www.instagram.com/caledonhillsbrewing/
Host — Norman Burgos
▶️ @normanburgos_official
▶️ https://www.getalphafit.ca
▶️ @getalpha_athletics
Northern Hydration is 10% off
Use code: GETALPHA10
Northern Hydration: https://drinknorthern.com/
Get 15% off Methylene Blue
https://www.thenutritionalparadigm.com
Use code: getalpha15
Other Partners:
https://www.neurodose.ca/ ➡️ Use Code “Getalpha25” for 25% OFF
🎬 Filmed by: Burkstreet Media www.burkstreet.com
🎼 Intro Song: There Must Be Discipline by Akira The Don x Jocko Willink
GuestHostDiscounts & PartnersCredits