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AMBUSH On Air: Live from Convergence with TrueCommerce
Recorded live from the media booth at Convergence, this episode of AMBUSH On Air dives into the not-so-secret engine behind modern supply chains: EDI, data, and a whole lot of AI.
Sam Bush sits down with Mayssa Moubarak, Montreal-based channel leader at TrueCommerce, to talk about her 12-year journey in EDI, how a film and cinematography background led her into the Microsoft ecosystem, and why she’s still energized by this space after more than a decade.
They cover what’s changing inside TrueCommerce—from new leadership and strategy to AI-powered innovation—and how that directly impacts Microsoft partners and customers on Dynamics 365 Finance & Supply Chain and Business Central.
In this episode, you’ll hear:
How a cinematography major ended up spending 12+ years in EDI and the Microsoft channel
What TrueCommerce actually does for Microsoft customers (EDI, supply chain messaging, and automation across BC & FSCM)
How new leadership at TrueCommerce is leaning into three pillars: innovation, operational excellence, and customer experience
Real AI use cases inside TrueCommerce:
AI for support optimization and faster issue resolution
AI for retention flagging and customer health
AI-driven mapping and faster trading partner onboarding
Why “EDI isn’t dead”—and how AI is enhancing it instead of replacing it
A very real-life example of AI at home: turning a sugary cereal into a healthier, kid-approved version using an AI-generated recipe
Why community in the Microsoft ecosystem still matters more than ever—and why events like Convergence are becoming must-attend again
If you care about supply chain, Microsoft Dynamics, EDI modernization, or how to make AI feel practical instead of buzzword-y, this conversation will hit exactly where you live (with a little Montreal flavor, of course).
View all episodes
By Sam BushRecorded live from the media booth at Convergence, this episode of AMBUSH On Air dives into the not-so-secret engine behind modern supply chains: EDI, data, and a whole lot of AI.
Sam Bush sits down with Mayssa Moubarak, Montreal-based channel leader at TrueCommerce, to talk about her 12-year journey in EDI, how a film and cinematography background led her into the Microsoft ecosystem, and why she’s still energized by this space after more than a decade.
They cover what’s changing inside TrueCommerce—from new leadership and strategy to AI-powered innovation—and how that directly impacts Microsoft partners and customers on Dynamics 365 Finance & Supply Chain and Business Central.
In this episode, you’ll hear:
How a cinematography major ended up spending 12+ years in EDI and the Microsoft channel
What TrueCommerce actually does for Microsoft customers (EDI, supply chain messaging, and automation across BC & FSCM)
How new leadership at TrueCommerce is leaning into three pillars: innovation, operational excellence, and customer experience
Real AI use cases inside TrueCommerce:
AI for support optimization and faster issue resolution
AI for retention flagging and customer health
AI-driven mapping and faster trading partner onboarding
Why “EDI isn’t dead”—and how AI is enhancing it instead of replacing it
A very real-life example of AI at home: turning a sugary cereal into a healthier, kid-approved version using an AI-generated recipe
Why community in the Microsoft ecosystem still matters more than ever—and why events like Convergence are becoming must-attend again
If you care about supply chain, Microsoft Dynamics, EDI modernization, or how to make AI feel practical instead of buzzword-y, this conversation will hit exactly where you live (with a little Montreal flavor, of course).