Live from Directions North America, Sam Bush sits down with Jon Freeman, MIE from FreightPOP to talk about the future of supply chain, AI, and what it really takes for ISVs to stand out in the Microsoft ecosystem.

This episode breaks down how FreightPOP is evolving beyond traditional transportation management into a full, AI-driven supply chain solution—covering everything from procurement and inbound shipments to outbound logistics across LTL, truckload, ocean, air, and rail.

They dig into the shift from deterministic API integrations to agent-to-agent workflows, the rise of MCP and AI agents, and what ISVs should be doing now to stay ahead of Microsoft’s evolving direction.

Plus: real talk on booth strategy, why most demos get ignored, and how to actually capture attention at events like Directions.

If you’re a Microsoft partner, ISV, VAR, or marketer trying to break through the noise—this episode is for you.

Topics include:

• AI in supply chain and logistics
• Microsoft ecosystem and ISV strategy
• Agent-based integrations and MCP
• How to stand out at industry events
• The future of ERP-connected solutions