Recorded live at Community Summit North America in Orlando, this episode of Ambush On Air brings together two longtime product leaders from the Microsoft ecosystem for a real conversation about payments, partnerships, and where AI is actually landing in the channel.

Sam Bush sits down with Kevin Pritchard (Fidesic) and Jeremy Bogart (PayTrace) to talk about building in a crowded AR/AP space, why community matters more the longer you stay in the channel, and how their partnership came together at the right moment. They dig into what’s changing fast, what’s already been overhyped, and how product, sales, and marketing roles continue to blur—especially for leaders who “do a little bit of everything.”

The episode closes with practical, human use cases for AI, honest takes on conference learning, and why concierge-style support still wins in a transactional world.