Sam Bush sits down with Brianna Sierra from Dynamics User Group to talk about the upcoming Partner Marketing & Revenue (PMR) Pre-Day at DynamicsCon. In this short episode, they break down what the event is, who it’s for, and why the focus has expanded beyond traditional marketing conversations to include sales, partnerships, and revenue alignment across the Microsoft ecosystem.

They also discuss the open call for speakers, what types of sessions the content committee is looking for, and why real-world campaign examples, case studies, and honest conversations about what works (and what doesn’t) are so valuable to the community.

Key topics include go-to-market strategies in a digital-first world, aligning sales and marketing around revenue, using AI beyond content creation, improving visibility in AI-driven search environments, and turning events into real pipeline.

If you’re an ISV, VAR, SI, marketer, or sales leader in the Microsoft partner ecosystem, this episode offers a quick preview of what to expect and how to get involved.

PMR Pre-Day takes place May 12 ahead of DynamicsCon. The call for speakers is open until March 13.

Learn more about PMR Pre-Day and submit a session:
https://www.dynamicscon.com/