Sign up to save your podcasts
Or
Share AMBUSH On Air: The B2C Playbook That Works For B2B
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
AMBUSH On Air: The B2C Playbook That Works For B2B
B2B marketers, we need to talk. In this episode of AMBUSH On Air, Sam Bush is joined by Tania Konczynski (Director of Partner Engagement at OMEY) and Mary Miller (Director of Marketing at Paytrace) for a real conversation about the B2C playbook that actually works in B2B.
They break down why B2B content feels so stale, how to stop “buttoned up” marketing that nobody engages with, and what it looks like to keep things short, human, and trust-building in 2026. You’ll hear practical takes on bite-sized storytelling, video-first partnership marketing, pricing transparency, and why speed and honesty are credibility now.
Topics include:
“No more need to be boring and buttoned up” in B2B
Microdosing messaging to buying committees without wasting anyone’s time
Short video partnership intros that tell the story, not the feature list
Trust tactics: honesty, transparency, and saying “I don’t know” (then following through)
What to avoid: clickbait webinars, demo-bait, and pointless quote cards
How AI is being used for repurposing, feedback loops, blind spots, and faster execution
Millennial-first buyer behavior and why your proof needs to be personal, not generic
If you’re still writing the same blogs, pushing the same one-size-fits-all campaigns, and wondering why engagement is flat, this is your wake-up call.
View all episodes
By Sam BushB2B marketers, we need to talk. In this episode of AMBUSH On Air, Sam Bush is joined by Tania Konczynski (Director of Partner Engagement at OMEY) and Mary Miller (Director of Marketing at Paytrace) for a real conversation about the B2C playbook that actually works in B2B.
They break down why B2B content feels so stale, how to stop “buttoned up” marketing that nobody engages with, and what it looks like to keep things short, human, and trust-building in 2026. You’ll hear practical takes on bite-sized storytelling, video-first partnership marketing, pricing transparency, and why speed and honesty are credibility now.
Topics include:
“No more need to be boring and buttoned up” in B2B
Microdosing messaging to buying committees without wasting anyone’s time
Short video partnership intros that tell the story, not the feature list
Trust tactics: honesty, transparency, and saying “I don’t know” (then following through)
What to avoid: clickbait webinars, demo-bait, and pointless quote cards
How AI is being used for repurposing, feedback loops, blind spots, and faster execution
Millennial-first buyer behavior and why your proof needs to be personal, not generic
If you’re still writing the same blogs, pushing the same one-size-fits-all campaigns, and wondering why engagement is flat, this is your wake-up call.