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AMC struck a deal with NBCUniversal to allow the studio’s movies to come to video on-demand services 17 days after their theatrical releases. The theater chain was in financial trouble even before the pandemic, and this move could be a lifeline as theaters reopen in some states. Other studios and cinemas are skeptical of the deal, claiming that the model does not make business sense.
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AMC struck a deal with NBCUniversal to allow the studio’s movies to come to video on-demand services 17 days after their theatrical releases. The theater chain was in financial trouble even before the pandemic, and this move could be a lifeline as theaters reopen in some states. Other studios and cinemas are skeptical of the deal, claiming that the model does not make business sense.
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