Jon Herold sits down with Matt Wooster of Rattlesnake Meats for a conversation that covers a lot more ground than beef. Matt grew up in Northwest Georgia with no farming background, got an animal science degree from UGA, spent nine years managing a university research herd, took a detour into financial services, and eventually landed in South Central Kansas running a regenerative meat operation with his wife and two daughters. He breaks down why 21 day aged ground beef tastes nothing like what you pull off a grocery store shelf, what air chilled chicken actually means, and how the big four beef packers, one of which is 100% foreign owned, are running a cartel that most Americans know nothing about. He also gets into regenerative agriculture, why ag schools are teaching it wrong, and why he wants to repeal the 17th Amendment. The call drops before Jon can get the answer to the most important question of all: why is it called Rattlesnake Meats?