"In Musk We Trust." That was actually on billboards across America. In this episode, Matt Ehret asks whether the world's richest man is a self-made genius or a carefully curated brand built to fulfill a very old agenda. He traces Musk's family tree to grandfather Joshua Haldeman, a leading figure in Technocracy Incorporated, a 1930s movement that called for abolishing elected governments, replacing currency with energy credits, and managing all of North America under an elite priesthood of engineers. Ehret argues that Technocracy's blueprint, including universal basic income, AI automation replacing workers, and a single digital everything app, maps precisely onto what Musk is building today. Add in Grimes, May Musk, Baphomet Halloween costumes, a baby named Romulus, and Peter Thiel reading Peter Thiel, and the picture that emerges is something considerably stranger than a tech billionaire.