Jon Herold sits down with his friend Jordan Sather of Conscious Strength for a wide open conversation that covers a lot of ground. From flunking out of Washington State University to building one of the more honest supplement brands in the alternative media space, Jordan doesn't sugarcoat his journey or his industry. He breaks down why big name supplement products are wildly overpriced, how corporate consolidation is quietly taking over natural health brands, and what his plans are for expanding Conscious Strength. But the conversation takes a serious turn when Jordan opens up about the death of David Wilcock, someone he knew personally for years. He pushes back on the wild conspiracy theories circulating online and shares what those who actually knew Wilcock understood about his mental and financial struggles. A candid, unfiltered conversation about media, supplements, grief, and the cost of online criticism.

This Week's Guest: Jordan Sather from Conscious Strength