Jon Herold sits down with Brian Tyson of Luv Litters for a surprisingly fascinating deep dive into one of the more unique Badlands sponsors. What do poultry litter, a retired Army colonel, and southern yellow pine have in common? The origin story of a cat litter company that's been running since 1994. Brian walks Jon through how his father's failed poultry integration business accidentally turned into a feed mill operation, which accidentally turned into wood pellet cat litter, which turns out to neutralize cat urine odor thanks to the natural chemistry of southern yellow pine. Brian also shares life on his Northeast Georgia farm with 300 head of cattle, four chicken houses, and a son finishing his freshman year at UGA who may one day take the whole thing over. Low key, genuine, and genuinely interesting. If you have a cat and a litter box you dread walking past, this one's for you.