Join John and Libby as they discuss the latest research of the week, including how inflation is putting pressure on relationships and Gen Z and Millennials' dreams. The rise of the creator economy and the generational death of the influencer. Followed by new data around privacy concerns, and how brands can leverage these concerns to build an advantage in the marketplace. And why companies are stuck in first gear when it comes to ESG goals, even though the world is on fire.

Join John and Libby as they discuss how consumers are feeling as we hit the fastest pace of inflation in four decades and what marketers should do about it. They delve into tipping points of how inflation is impacting our behaviors and what consumers want. From gas prices slowing down American’s appetites for new cars, the mental health crisis entering dormitories in the fall, the appropriate age of POTUS, and the rise of prenups.

Join Libby, this week with special guest Dami Rosanwo, as they discuss the aftershock of how Americans are processing the overturn of Roe v. Wade (e.g., we now live in a country where a majority of the population believes that women have less rights than men). Also, they dive deep into the American Dream, that a third of Americans declare is dead. Finally they hit on inflation preppers, trying to aggressively pay off debts before the big R, and the role BNPL is playing in the lives of Americans who need financial lifelines as inflation hits.

Join John and Libby as they discuss how consumers are prepping for a recessionary downturn that half of them believe will last over a year. They delve deep into America's financial relationship with the stock market, spending psyche, America's financial optimism and the role cryptocurrency continues to play as a long-term hedge for individuals.

Join John and Libby as they discuss how consumers are navigating inflation, techlash, RTO, and the job market. They discuss creative ways consumers are navigating inflationary concerns, including experimenting with plant-based foods. Americans’ relationship with Big Tech and what they want to see from the next version of the internet. The equity losses that could happen when people are asked to RTO full time, and the rampant ageism that exists in the workplace today.

Join John and Libby as they discuss temperature checks across the board including the latest data on consumer’s concerns over inflation and the economy. A deep dive to see if Americans’ agree with Elon Musk’s RTO policy. We also highlight Men’s Health Awareness month with data that shows men are overly confident, but not necessarily in a good way. And finally we wrap with new data on how LGBTQIA employees perceive the support they are getting from employers, the role of Pride celebrations, and the opportunity gaps to do better.

Join John and Libby as they discuss new societal data that cuts across the anxieties have in America right now around safety. We break down how Americans are feeling about random acts of violence, discrimination, parental support, and the stock market.

Join John and Libby as they discuss the new reframing companies need to have in mind as they work to understand shifting generational values and how it impacts companies’ corporate reputation.

Join John, Libby, and special guest Abbey Lunney as they discuss President Trump’s potential return to Twitter, the future of ambition, and lastly why retirement isn’t your parents’ retirement anymore.

Join John and Libby, and special guest Abbey Lunney as they discuss how inflation is impacting consumer behaviors (and company’s advertising), the impact of climate change on Gen Z’s life decisions, and the state of ‘greenwashing’ in corporate America.