A Diamond Is Forever noticed the women's fine jewelry self purchase trend and launched the "Right Hand Ring" marketing campaign. Now, women are buying fine jewelry to mark special occasions, to remember a special place, to celebrate a promotion, or commemorate a special bond with a family member.

Audio Podcast of Peter Yantzer, Executive Director of The American Gem Society Laboratories. Because diamonds are one of the most expensive purchases you will make in a lifetime, Ruth explains everything you need to know about purchasing a diamond and how to avoid falling victim to the misinformation on the Internet.

Audio Podcast of Peter Yantzer, Executive Director of the American Gem Society Laboratories. In celebration of Earth Day, April 22, join Yantzer and unearth the connection between luxury items and natural resources in "From Earth to Mine" . . . the subject of our April Podcast.

Audio Podcast of Peter Yantzer, Executive Director of the American Gem Society Laboratories. Because diamonds are one of the most expensive purchases you will make in a lifetime, Peter explains everything you need to know about purchasing a diamond and shares insider tips to choosing both a jeweler and a diamond.

Tips from one of the leading consumer protection agencies in the jewelry industry on everything you need to know before purchasing a diamond. Ruth Batson, Executive Director and CEO of The American Gem Society explains everything you need to know about purchasing a diamond and how to avoid falling victim to the misinformation on the Internet.