Dani Fontaine is a fierce advocate for the hemp plant, specifically for its sustainable, renewable, and value as a multi-use crop. Dani began her career 8 years ago in 2008. She and her mother, Tracee Box started the first organic edible company, called Tastee Yummees. By mid-2011, her mother began focusing more on nutrition-based health and wellness, while Dani took over the reins of the company eventually selling to Cheeba Chews and exiting out of the MMJ industry.
In 2011, Dani received her certification in massage therapy and esthetics, from the Aveda Institute to help her establish a CBD and hemp-based spa and healing center. In 2013, Dani and her father, “Wild Bill”, started Colorado Hemp Project in 2013. They were among the first successful hemp fields planted and harvested in the U.S. in almost 60 years. After seeing a field of beautiful green hemp plants, the next logical step was to begin a healing, organic, hemp-based body care company. Dani teamed up with her mom and in 2013 Nature’s Root was born. Nature’s Root was created to fuel Dani’s passion of creating and formulating products with a mission, unlike the majority of hemp products on the market today.
Dani has a tenacious and positive attitude that helps her play an integral role in developing relationships and strategic partnership across the world for the hemp plant. Working in close partnership with The Colorado Hemp Project, Dani is working on several fronts, including ventures in nine other states (Hawaii, Nevada, Oregon, Washington, Kentucky, North Carolina, Pennsylvania, Florida and NY), and two countries (Jamaica and Puerto Rico).