Want a clearer path to owning land, and a sharper playbook for selling it with integrity? In this episode of The American Land Seller, we sit down with Geoff Hurdle, respected land developer, broker, and 2026 National President of the Realtors Land Institute.

Geoff shares how he buys, develops, sells, and finances rural land, often breaking larger properties into three to five acre tracts that make land ownership more accessible for first time buyers, hobby farmers, and families looking for space.

We talk about owner financing, structuring fair deals, and working with buyers through challenges without lowering professional standards.

The conversation also dives into Geoff’s leadership role with the Realtors Land Institute, the value of the ALC designation, and why education and relationships continue to be the foundation of strong land brokerage.

In this episode we discuss

• How smaller tract development can open the door to land ownership
 • Owner financing strategies for rural land buyers
 • RLI’s role within NAR and why education matters in land brokerage
 • Why boots on the ground experience still beats relying only on technology
 • Lessons from the COVID era surge in rural land demand
 • Transitional land opportunities for builders and developers
 • The power of relationships and conferences in building a land career

Geoff also shares his priorities as RLI National President, including growing membership with quality professionals, increasing engagement within the organization, and ensuring education keeps pace with a rapidly evolving land market.

Connect with Geoff Hurdle

Work Phone: (615) 815-9364
 Email: [email protected]

 Website: http://geoffhurdle.com

The American Land Seller Podcast

Hosted by Koby Rickertsen & Brittany Murphy, The American Land Seller explores the people, strategies, and stories shaping the land industry across America. From farm and ranch brokerage to development and investment, each episode brings insights from professionals who live and work in the land business every day.

For more episodes and resources visit:
 www.americanlandseller.com

If you enjoyed the episode, please subscribe, share it with a colleague, and leave a review on your favorite podcast platform.

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What does it actually take to build a land brokerage from the ground up?

In this episode of The American Land Seller Podcast, Koby sits down with Brittany Murphy, Chief Marketing Officer of Ironhorse Land Company, to talk about the real work behind building a multi state land brand from scratch.

This conversation goes beyond logos and marketing slogans. Brittany shares what it takes to define a clear brand identity, build scalable marketing systems, recruit agents who align with culture, and maintain consistency while expanding into new markets.

You will hear insights on:

• The difference between marketing listings and marketing a company
 • Building brand authority in a niche land industry
 • Scaling operations across multiple states
 • Why discipline in branding matters more than creativity
 • The challenges and opportunities of early stage brokerage growth

If you are a land broker, brokerage owner, investor, or agent thinking about long term growth, this episode offers a practical look at what it really takes to build something that lasts.

To connect with Brittany or learn more about Ironhorse Land Company, visit ironhorselandcompany.com or call 855-452-5263.

New episodes of The American Land Seller Podcast release every Friday at 10 a.m., focused exclusively on the business of land.

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The coastal land world isn’t for the faint of heart, or the underprepared.

In this episode of The American Land Seller, we sit down with Christina Asbury, a standout broker with Coldwell Banker Sea Coast Advantage, who covers the stretch from Cape Fear to Camp Lejeune in North Carolina.

She’s one of the country’s few Accredited Land Consultants, and she doesn’t just show up with comps and paperwork, she shows up with a Jeep, boots, a stick, and a pistol to walk the land herself. That hands-on, deeply informed approach sets her apart in a market filled with challenges and opportunity.

We dig into:

• How coastal deals differ from interior land transactions
• The creative ways land is used when flood zones, buffers, and sewer access are in play
• Why understanding a client’s vision is the most important part of a land sale
• And what pending laws and environmental rules could mean for buyers, sellers, and even drone pilots

From sea salt farms and RV storage lots to military relocation challenges and foreign ownership laws, this episode offers a front-row seat to one of the most nuanced land markets in the U.S.

🎧 Watch or listen now, and if you’ve ever wondered what it really takes to do land right on the coast, Christina brings the answers.

Christina Ashbury:

(910) 262-3948
[email protected]

https://www.seacoastrealty.com/ 

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 Featuring Mac Christian, Chief Marketing Officer

How do you support over 400 land agents across 43 states—with just six marketing team members? In this episode of The American Land Seller, Mac Christian, CMO of National Land Realty, breaks down the real systems, strategies, and struggles behind one of America’s largest land brokerage marketing operations.

You’ll learn:

• How National Land Realty builds consistent branding across the country
• Why trust and relationships beat logos in rural real estate
• What it takes to support agents with collateral, lead gen, and digital campaigns
• How podcasting and storytelling help land agents grow their presence
• Why Mac got his real estate license—and what he learned from it

Whether you're a land broker, real estate marketer, or someone curious about how large brokerages operate behind the scenes, this episode offers practical insight and refreshing honesty.

Mac shares what’s working, what’s broken, and what every land professional should know about building a brand in the land business.

👉 Visit https://www.nationalland.com to learn more about National Land Realty

👉 Visit https://www.nationalland.com/blog/category/podcast/ to listen to Mac on the National Land Realty Podcast which is also found on Spotify and Apple Podcast and other places podcasts are available. IT REALLY IS GREAT!

 👉 For more episodes, visit https://www.americanlandseller.com

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Today on The American Land Seller Podcast, we sit down with Corbett Kull, CEO of Camo.Ag, to explore how geospatial technology is transforming farmland real estate.

Camo Ag is bridging the data gap in rural land sales – offering real-time auction results, comp data, soil maps, ownership info, and more. No more spreadsheets. No more guesswork. Just powerful, mobile-friendly tools that give brokers, appraisers, and land pros a competitive edge.

🟢 Key topics we cover:

• How Camo Ag helps with valuations and comps
• Using targeted neighbor lists for land marketing
• Privacy and security in land tech
• Why rural real estate needs its own “MLS”
• Expanding your buyer pool beyond local networks

🔗 Learn more: https://camo.ag

📍 Subscribe to hear more from land experts every week.

#LandBroker #FarmRealEstate #LandTechnology #CamoAg #AgTech #LandSales #Farmland #LandBrokerTools #GeospatialData

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What does true entrepreneurship look like when there's no safety net? Shannon Hart pulls back the curtain on building businesses from scratch, revealing the unsexy but crucial elements that separate those who dream from those who do.

As co-owner and Chief Marketing Officer of High Point Land Company, one of the Midwest's premier land brokerages, Shannon brings a refreshing perspective on growth that prioritizes intention over speed. Her journey from banking to building multiple successful ventures offers a masterclass in strategic patience and psychological insight.

The conversation dives deep into Shannon's transformation of rundown cabins into a thriving luxury vacation rental business that runs on automation. "I had to implement processes and systems and hire employees and managers," she explains, sharing how these same principles now drive High Point's expansion across 13 states with nearly 40 agents. Her background in psychology proves invaluable as she dissects what makes marketing truly effective: "It's not about marketing to a person, it's about who your person is and what they're interested in."

Perhaps most fascinating is Shannon's counterintuitive approach to scaling. While many companies chase rapid growth, High Point deliberately maintains boutique status, focusing on exceptional client experiences that can't be replicated by AI or mass-market competitors. "We could be Keller Williams and just take on anybody... but that's when the personal touch leaves," she notes, explaining why they've chosen quality over quantity.

For anyone feeling pressured to scale quickly or questioning their measured approach to building something sustainable, Shannon's story provides a grounding alternative to the "move fast and break things" mentality. Success isn't always about making noise—sometimes it's about creating systems so solid they speak for themselves.

Ready to build something that lasts? Listen now and discover why boundaries, automations, and clear vision aren't just nice-to-haves but essential tools for entrepreneurial survival.

www.highpointlandcompany.com
www.decorahhighpoint.com

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The path to land ownership is filled with financial hurdles—but what if the real problem isn't the price of land, but how you're trying to finance it?

In this episode of The American Land Seller, we’re joined by Roger Wiese, an agricultural lending specialist with MAC America Ag Financing, who lays out a smarter, more accessible way to fund farmland, ranches, and rural properties. Based in Nebraska’s cattle country, Roger brings a relationship-first approach that flips the traditional bank model on its head.

MAC America operates without the overhead and red tape of brick-and-mortar banks. Instead, their team works directly with Farmer Mac, FSA, and private capital pools to deliver long-term, fixed-rate solutions—often with no prepayment penalties and less friction for the borrower.

In this episode, Roger unpacks:
• Why updating your balance sheet quarterly puts you ahead when the right property hits the market
• How beginning farmers can tap into government-backed financing
• Why refinancing with MAC America can give producers a 30-year runway
• How early preparation helps you strike when opportunity knocks
• What most buyers regret—and how to avoid the same mistake

Roger also shares the emotional side of lending: families discovering financing options they never knew existed, and what happens when someone finally picks up the phone and realizes they can afford the land they’ve dreamed about.

📞 Connect with Roger directly: 402-340-3086 or [email protected]
🌐 Learn more at: https://www.aglandfinance.com

Whether you're buying your first 80 acres or refinancing 8,000, this conversation will change the way you think about land financing.

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The land market is speaking, and David Whitaker is here to translate what it's saying. In this expansive conversation, the renowned Iowa land broker returns to share market insights that go far beyond the headlines.

We begin by tracing the remarkable journey of farmland values since 2020 - from pandemic uncertainty through a 40% price surge fueled by low interest rates and government support, to the challenging 2024 market where auctions often struggled to find active bidders. David reveals how early 2025 has surprisingly brought renewed energy and stronger-than-expected prices, suggesting the wait-and-see period may finally be ending.

The conversation takes fascinating turns through controversial territory, examining Missouri's unprecedented legal move to seize Chinese-owned farmland and the complex balancing act between property rights and national interests. We explore how recreational land values continue defying conventional wisdom in many regions, often outpacing productive farmland prices.

Technology enthusiasts will appreciate our deep dive into practical AI applications transforming land marketing. David provides a master class in using tools like Claude and ChatGPT to create sophisticated "projects" that analyze property data, generate targeted marketing for different buyer personas, and streamline auction workflows. His innovative approach demonstrates how embracing AI can dramatically enhance efficiency without sacrificing the personal touch that defines great land brokerage.

Whether you're actively buying or selling land, or simply fascinated by the intersection of agriculture, technology and market forces, this episode delivers valuable perspectives from someone who lives at that crossroads every day. David's ambitious $100 million sales goal for 2025 reflects the optimism returning to the market - are you positioned to capitalize on it?

Subscribe, share your thoughts, and join us in exploring the ever-evolving world of land sales, where opportunity still abounds for those who know where to look.

DAVID WHITAKER 
BROKER | AUCTIONEER

Licensed in Iowa, Minnesota, and Nebraska
Email:  [email protected]

Mobile: (515)-460-8585

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Planning to sell your farmland but dreading the tax bill? The 1031 exchange might be your golden ticket to preserving wealth and unlocking passive income, and in this episode of The American Land Seller, we’re breaking down how it works with Heath Bandars of Clark Wealth Strategies.

Whether you’re navigating retirement, succession planning, or just looking to shift from active farming to hands-free income, this conversation is a must-listen. Heath, an Exchange Liaison and CE-certified 1031 educator, unpacks this government-sanctioned tax-deferral strategy that’s helped landowners reinvest and build wealth since 1921.

💰 What’s inside:

• How a $10M farmland sale turned into $50K/month in passive income
• The 45-day and 180-day rules every seller must know
• Why Delaware Statutory Trusts (DSTs) are becoming a go-to option
• What land agents should be doing right now to help clients plan smarter
• The critical role of qualified intermediaries—and how to avoid mistakes

Heath also explains Clark Wealth Strategies’ fiduciary, client-first approach—no cookie-cutter options, just personalized solutions built around your goals.

📈 Whether you're a landowner thinking about selling or a broker wanting to better serve clients, this episode could change the way you think about equity, retirement, and long-term financial security.

📞 Connect with Heath Bandars, 1031 Exchange Liaison
Website: www.clarkwealthstrategies.com
Email: [email protected]
Phone: 402.504.3531 

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What truly separates a land professional from someone who merely holds a real estate license? The answer could be worth hundreds of thousands of dollars to landowners, buyers, and agents alike.

In this episode of The American Land Seller, we’re joined by Lou Jewell, Accredited Land Consultant and host of the pioneering podcast "Let's Talk Land", the longest-running land-focused show in the country. With decades of boots-on-the-ground experience and a deep love for rural real estate, Lou pulls no punches in this candid conversation about why land deserves a specialist.

💡 We unpack:

• Why real estate education barely scratches the surface when it comes to land
• How Lou helped get land brokerage recognized in the NAR Code of Ethics
• Farm Credit financing options that can save buyers thousands
• The dangers of treating land like just another residential listing
• Why landowners should demand more from their agents

Whether you're a landowner thinking of selling, a buyer trying to make a smart investment, or an agent ready to level up your business—this episode is a must-listen. Lou’s final words remind us why land isn’t just real estate—it’s the basis of all wealth.

🎧 Subscribe, share, and leave a review please

📞 Connect with Lou Jewell, ALC
Website: www.loujewell.com
Email: [email protected]
Phone: (336) 669-1405

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