What actually makes a small business valuable?

And why do some buyers succeed… while others fail fast?

In this episode of the American Operator Podcast, JC sits down with Judd Goodrich — who has seen thousands of deals from the inside — to break down what’s really happening in the small business market right now.

Because while everyone online is talking about buying businesses, very few people understand:

What makes a business sellable
What makes an operator successful
And what can quietly kill a deal — or a company — after the ink dries

Judd shares a rare, behind-the-scenes perspective on how deals actually come together, what buyers are looking for, and where things most often fall apart.

In this episode, you’ll learn:
Why small businesses are more valuable than ever right now
How private equity and big money are moving into Main Street
What makes a business attractive (or risky) to buyers
The biggest mistakes owners make before selling
Why “owner dependence” can kill a deal
What separates great operators from average ones
How to pressure-test yourself before stepping into ownership
The reality is this:

Buying a business is one thing.
Carrying the weight of it is another.

Employees depend on you.
Customers trust you.
A community is tied to that name.

And when things go wrong — because they will —
how you respond is everything.

Whether you're:

Thinking about buying a business
Preparing to sell your company
Or just trying to understand where small business is headed

This episode will give you a real-world perspective you won’t hear anywhere else.

Subscribe for more conversations with the people buying, building, and operating the businesses that keep America running.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

What does combat leadership have to do with running a business?

More than you think.

In this episode of the American Operator Podcast, Bret Boyd—West Point graduate, Army Ranger, and founder of Sustainment—shares how his experience in war shaped the way he builds teams, leads people, and is now working to rebuild American manufacturing.

From War to Business

Bret was at West Point during 9/11—watching history unfold in real time.

That experience—and the years that followed—shaped how he thinks about leadership, responsibility, and mission. The Leadership Shift Most People Miss

In the military, leadership isn’t about control.

It’s about orchestration.

 Empowering people to make decisions
  Trusting teams in high-stakes environments
  Coordinating chaos—not controlling it

And that same mindset applies directly to business. The Real State of American Manufacturing

Most people think manufacturing is dominated by massive corporations…

But the reality is:

~250,000 manufacturing businesses in the U.S.
  ~99% are small businesses
  ~70% of the workforce is in those small shops

These are the businesses quietly powering America. 

 The Mission Behind Sustainment

Bret’s company is building a platform to:

•  Connect American manufacturers 
•  Make them easier to find and work with 
•  Strengthen local supply chains 

Because right now?

It’s often easier to find overseas suppliers than local ones.

The Big Takeaway

Whether in combat or business:

Great leaders don’t do everything
 They build teams that can operate without them

American Operator

Stories from the people building, operating, and protecting the backbone of America.

Subscribe for more:

Real operators. Real leadership. Real ownership.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

Everyone today seems obsessed with buying businesses.

Spreadsheets. Deal terms. Financing strategies.
ETA. Search funds. Private equity playbooks.

But almost nobody is talking about the thing that actually matters…

Running the business.

In this solo episode of the American Operator Podcast, Joseph Cabrera (JC) breaks down the growing disconnect between the world of business acquisition advice and the real world of small business ownership.

Because the truth is simple:

The deal might take a few months.
But running the business will take decades.

Most of the great businesses in America weren’t built by analysts, MBAs, or “finance gurus.” They were built by people with grit, courage, and relentless momentum — the kind of people who started businesses because they had no other option.

In this episode, JC challenges aspiring owners to think differently about what it actually takes to step into the owner-operator seat.

He talks about:

Why focusing only on deals and spreadsheets is dangerous

The character traits that actually make great operators

Why relationships and community matter more than models

The difference between buyers and operators

Why small business success is more art than science

What aspiring owners should really be studying

Small businesses are the backbone of America — and the future of those businesses depends on operators who understand what’s truly at stake.

If you're thinking about buying a business, this episode might change how you think about ownership entirely.

Subscribe for more conversations with the people building, buying, and operating the businesses that keep America running.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

Most people talking about buying a business are focused on deals, numbers, and financial engineering…

But what actually happens after the deal closes?

In this episode of the American Operator Podcast, JC sits down with TJ Brogan—an owner and operator behind multiple businesses including car washes, food concepts, and more—to talk about the part no one teaches:

What it really means to be an owner
Why ownership is more about people than spreadsheets
How to evaluate ANY business as a potential opportunity
Why you don’t need to “find your passion” to get started
The mindset shift from employee → operator

TJ breaks down a simple but powerful framework:

Start looking at everything through the lens of ownership.

From walking into a business and asking “How would I make this better?” to surrounding yourself with people who’ve already done it—this episode is a practical playbook for anyone thinking about taking the leap.

And maybe most importantly…

You’ll hear why ownership isn’t just about making money—
it’s about being part of something bigger:
a community of operators who show up, help each other, and keep America moving forward.

About American Operator

American Operator is dedicated to telling the stories of small business owners and operators—the people who are the backbone of this country.

Subscribe for more:

Real stories. Real operators. Real ownership.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

What does it really take to buy and run a small business?

In this episode of the American Operator Podcast, JC sits down with Army veteran and entrepreneur Nathan Lenahan to talk about the real, unfiltered reality of business ownership.

Nathan shares the story of his first business acquisition — a diesel repair shop he bought with his twin brother that collapsed in less than 100 days, costing them their life savings and nearly pushing him out of entrepreneurship for good.

Nathan Lenahan Podcast

Instead of quitting, Nathan doubled down. He rebuilt from scratch, learned the hard lessons, and eventually helped acquire and grow multiple successful home-service businesses.

In this conversation, Nathan and JC discuss:

• Why veterans often thrive in entrepreneurship
• The brutal early lessons of buying your first business
• Why small business ownership can feel like “99% pain and 1% fun”

Nathan Lenahan Podcast

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

What happens when a former Wall Street professional walks away — and goes back to building with his hands?

In this episode, JC sits down with Jonathan Lusk — a former Goldman Sachs professional who grew up on a farm, built his own private wealth shop, and ultimately found himself back in the world of ranching and operating.

This conversation isn’t about hustle culture.

It’s about composure.

They dive into:

• Why you need to stop forcing outcomes in business
• Becoming “friends” with cortisol instead of avoiding stress
• How to make big decisions without emotional volatility
• The role faith plays in leadership
• How to sell well — without pressure, manipulation, or desperation
• Why neutrality is a competitive advantage

Johnathan shares what Wall Street taught him, what the farm reinforced, and why operating under pressure requires steadiness more than intensity.

From high-stakes finance to ranch land and entrepreneurship, this episode is about learning to stay grounded when everything feels urgent.

Because real operators don’t eliminate stress —

They learn to work with it.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

No one knows what they’re doing.

The difference? Some people decide to act anyway.

In this episode of American Operator, Joe Soelberg shares the mindset shift that changes everything: confidence isn’t about having all the answers — it’s about taking ownership before you feel ready.

From stepping into responsibility early to learning how to lead without a clear roadmap, Joe breaks down what it actually takes to build momentum when you don’t feel qualified, prepared, or certain.

In this conversation, we cover:

• Why most leaders are figuring it out in real time
• Even something as valuable as 3D/CGI architectural imaging is invaluable unless you can sell it.
• What is the real value in paying for professional marketing expertise
• The power of acting with conviction before you feel ready
• Confidence through repetition and responsibility
• Why waiting to feel “ready” will keep you stuck

If you’ve ever felt behind, unsure, or underprepared — this episode is your reminder that almost everyone at the top started the same way.

They just moved first.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

Are you constantly getting rejected by owners?

In this solo episode of **American Operator**, we break down the **five things that actually earn trust and respect from legacy small business owners** — the kind of owners who’ve spent decades building something with their hands, their name, and their reputation.

Because here’s the truth:
These owners don’t sell to spreadsheets.
They sell to people they respect.
This episode covers:

• Look the part — show up like a normal, grounded human being
• Earn the right to shoot straight — build real rapport before talking shop
• Shoot straight — honesty over polish
• Business is personal — these companies are family, not assets
• Humility through action — respect what they’ve built, don’t just say you do

We talk about instinct-driven operators, old-school owners who “feel” their way through decisions, and why respect matters more than ROI in many succession conversations.

If you’re pursuing small business acquisitions or hoping to take the torch from a retiring owner, this is step one of understanding what they’re actually looking for.

They don’t need to like you.
They need to respect you.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

How do you scale a fast-growing brand without losing your soul?

In this episode of American Operator, we sit down with the team behind P. Terry’s Burger Stand to talk about building one of Texas’s most beloved food brands by doing the simple things the right way — every single day.

This conversation dives into what it really takes to grow a values-driven business, why restraint can be a competitive advantage, and how long-term thinking beats short-term hype.

This episode covers:

• The origin story of P. Terry’s
• Building a brand rooted in simplicity and quality
• Why company culture matters more than expansion speed
• Leadership lessons from the restaurant industry
• Staying disciplined as growth opportunities multiply
• What small businesses can learn from doing fewer things better

From burgers to business philosophy, this episode is a masterclass in intentional growth, operational excellence, and staying true to your principles as success follows.

If you care about brand building, local business, and creating something that lasts — this is one you won’t want to miss.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

What if the best training for business leadership didn’t come from a boardroom but, from the racetrack?

In this episode of American Operator, we sit down with Texas Dave to talk about how his background in racing and high-pressure competition shaped the way he builds businesses, leads teams, and takes responsibility when things go wrong.

Dave shares how racing taught him discipline, preparation, risk management, and accountability, lessons he carried directly into entrepreneurship and day-to-day operations. This isn’t theory. It’s leadership forged under pressure, where mistakes cost real money and reputations are earned one decision at a time.

This conversation covers:

• How racing became Dave’s foundation for business leadership
• Translating competition, preparation, and discipline into entrepreneurship
• Why accountability matters more when you own the outcome
• To build trust, you got to engage with your folks, on and off the track
• Lessons learned from failure, pressure, and high-stakes decision-making
• Why operators — not spectators — win in the long run

This episode isn’t about hype or shortcuts. It’s about applying hard-earned lessons from the track to business, ownership, and life, and showing up ready when it counts.

If you’re interested in leadership shaped by experience, entrepreneurship under pressure, and what it really means to operate at a high level, this conversation will stick with you.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com