Once again, Americans are getting ready for a presidential election that is widely described as the most important in their lifetimes. That may or may not be true, but two things are certain: the two candidates, former President Trump and current Vice President Harris, are about as different as different could be, and many Americans wish they had other choices.

But they don’t; either Trump or Harris will be elected in November. With a little more than five weeks left to campaign (although early voting has already started in some states) both candidates are desperately trying to break what the pollsters insist is more or less a tie, both in the national polls and in the so-called swing states whose Electoral College votes will in effect select the winner.

How are the candidates trying to persuade voters who haven’t already made up their minds? How do they ensure that their core voters actually cast ballots, in a country where the highest turnout since 1990 saw 1/3 of registered voters decline to vote in the equally tight 2020 Biden/Trump contest? What do voters see in the candidates that attract or repel them?

Scott Miller, an accomplished political and corporate consultant based in the swing state of Georgia, has some answers or at least some well-informed intuitions. Scott, with a long history of advising successful (as well as the other kind) both Republican and Democrat candidates in national and state elections, continues to be a close observer of American politics; he is one of the “go-to” gurus of U.S. elections.

What do you think? Who would you vote for and why?