This episode of DriveTime features Anan Bishara, founder & CEO, Premium Guard, Inc.
Following Premium Guard's acquisition of key intellectual property and related assets from First Brands Group, Bishara said the company's strategy for revitalizing legacy brands—including Autolite, FRAM, TRICO, ANCO, LuberFiner and StrongArm—was built around three priorities: people, intellectual property and physical assets.
He said PGI began recruiting key engineering, sales and product management talent months before the acquisition closed, ensuring the company had the expertise in place to successfully integrate and grow the brands