AMP UP Podcast with Bryan Earnest and Rachael Holland

In this episode, Mark Mathis and Bryan Earnest talk about how marketing and human resources can work together to recruit employees, sharing specific tactics that will help your employee recruitment efforts.

As marketing professionals, we use a lot of marketing-related words in conversations, presentations, emails, etc. But do all these words truly communicate or are they just jargon? In this episode, Mark Mathis and Bryan Earnest define some of these marketing buzz words so they lose their jargonistic state and become effective communication goodies.

In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how your internal culture impacts your external brand, and how authentic branding aligns these two important pieces of your organization’s identity.

In this episode Bryan Earnest and Erin Bishop, AMPERAGE Director of Marketing and Research, talk about how the landscape has changed as our nation continues to navigate COVID-19, and the importance of research as you determine how to best reach your target audience in the next normal.

In this episode, Bryan Earnest and Mark Mathis talk to Lori Davis, AMPERAGE Director of Public Relations, about how PR is different today than it was five years ago and what should be included in your modern PR plan.

In this episode, Bryan Earnest and Mark Mathis talk to Margaret Whitson, AMPERAGE's Digital Media Manager, about the new iOS 14 Update, how it affects your digital marketing, and what you need to do as a result. They also discuss the changes we've seen in the digital marketing environment over the last year, and what may be coming next.

A lot of organizations would like the story to be, “Once upon a time, there was an organization that did everything right. The end.” Not a great story. Every story needs an antagonist and a struggle to make it interesting. And, organizations shouldn’t make themselves the hero of the story. Learn who the hero should be.

What stakeholders think and know about your business is important. In fact, what they think can provide insight and direction for your marketing and brand strategy. We'll talk about what influences a stakeholder’s decision to engage with your brand and how to collect the insights you need to make knowledge-based decisions.

In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. These are important brand elements, but your brand is not defined by your name, logo, tagline or color. It’s something that is lived, not simply designed or stated.

In this episode, Bryan Earnest and Mark Mathis from Amperage Marketing discuss why someone should hire an agency.
How the role of an agency has changed. What value and specialty services agencies provide. How to use an outsourced agency today and what's most important to remember when hiring an advertising agency.