What happens when you bring law, data, and patient stories together?

In this episode of Amplify, Ursula and Brent sit down with their teammate Barry Liden to explore his unconventional journey—from law school and computer programming to leading work in patient engagement.

Barry shares how his early passion for data and advocacy reshaped into a mission: ensuring that patient perspectives are not an afterthought, but rather a driving force in decision-making across healthcare systems.

💡 You’ll learn:

• Why patient voices are critical in health technology assessments
• How a study Barry published helped shift a Canadian HTA decision
• The impact of patient listening sessions on engineers, innovators, and product design
• Why diversity of perspectives matters beyond just the “N of one”

📌 Quote from the episode:

Episode Highlights 

• [00:00] Welcome to Amplify — Ursula & Brent introduce the episode and guest, Barry Liden
• [01:00] Barry’s journey from law school and computer programming to patient engagement
• [03:00] Why patient perspectives often get overlooked in traditional decision-making
• [05:00] How Barry’s published study helped Ontario incorporate patient preferences in HTA decisions
• [07:00] Global examples: how Canada and Australia are evolving their use of patient preference data
• [09:00] A powerful patient listening session that shifted engineers’ perspectives on product design
• [12:00] The rise of patient preference studies worldwide and why diversity of perspectives matters
• [14:00] How unexpected patient insights can redefine outcomes in healthcare
• [15:00] What excites Barry about joining Amplify and Patient Voice Partners as a co-host
• [17:00] Closing reflections and call to action

🎧 Listen now and discover how listening deeply—to data, to patients, to unexpected voices—can transform healthcare.

The debut episode of Amplify: Elevating Patient Voices sets the stage for a new kind of healthcare conversation—one where patients, caregivers, clinicians, and decision makers all have a seat at the table.

Hosts Ursula Mann, Principal & Chief Patient Officer at Patient Voice Partners, and Brent Korte, a longtime healthcare leader and advocate, share the story behind Patient Voice Partners and introduce the vision for this new podcast.

In this episode:

• [00:00:00] What happens when everyone in healthcare is truly heard?
• [00:01:00] Why patient voice can’t be an afterthought—and how it’s reshaping systems.
• [00:02:21] Ursula and Brent on founding Patient Voice Partners and building inclusive frameworks.
• [00:02:55] Meet the co-host team: Barry Liden, Christine Pisapia, and Anne Marie Hayes.
• [00:03:43] How Patient Voice Partners collaborates with pharma, nonprofits, health systems, and researchers.
• [00:04:01] Introducing Patient Voice Connect, a free platform where patients and caregivers contribute to research, service design, and even join the podcast.
• [00:04:39] Why Amplify is designed for reflection, discomfort, inspiration, and action.
• [00:05:05] An open invitation: share your story, get involved, and help shape a better healthcare system.

Why listen?
This launch episode introduces Amplify as more than a podcast—it’s a platform for real stories and bold conversations. Some episodes may challenge you, others may inspire you, but all will remind you that stories are systems—and patient voice drives change.

Join the conversation:

• Patients & caregivers: Sign up for Patient Voice Connect
   to share your story.
• Clinicians, innovators, and system leaders: Reach out through the website to collaborate or be a guest.

📣 Share this episode, leave a review, and follow Patient Voice Partners on LinkedIn to help amplify more voices.

What does healthcare sound like when everyone is finally heard?

In this short trailer for Amplify: A Podcast Powered by Patient Voice Partners, co-hosts Ursula and Brent introduce the heart of the podcast — a space where patient voices and lived experiences meet policy, innovation, and care delivery.

This isn’t just another healthcare podcast. It’s an invitation to listen better, build smarter, and lead change with the people who matter most.

Subscribe now to Amplify — and get ready to hear stories that move systems.