We talk to two highly successful business leaders about sales and marketing at their brick-and-mortar locations & e-commerce, the online tech they use, and lessons they have learned along the way.

With Amplify Our City, you will:

The search engines have no idea who you are or what you sell. We talk about why this is and what you can do about it.

DAYSPA recently published Yelp's top beauty searches in 2020. Why is this important to you? Because Yelp is more than just a review site! In this episode, Joe explains why trends backed by consumer searches are important. He also gives you two simple steps to start making Yelp and Google attract new clients to your business. 

"Yelp's 2020 Top Beauty Search Trends" by Maggie Connelly, DAYSPA: https://bit.ly/342J7fk 

Recently, we made a colossal mistake in an online marketing campaign. Learn from our goof-up so you don't repeat it in yours. In this episode, Joe is joined by John, our merchandising manager, to discuss why this campaign failed. Hint: It was missing one very important piece–the customer's perspective. 

COVID-19 changed the way people buy. Consumers feel that online shopping is safer and easier, and they also prefer to shop locally. If customers in your city are looking for spa products, will they find you? Will they be able to see what's in stock on your website? This brief episode discusses the first step in making the internet work for you: making your products available. It's easier than you might think. 

Google reports that 66% of consumers want to buy local. When they search for nearby spa products, can they find you online? This brief podcast explains how you can quickly, easily get your spa's own ecommerce site up and running by the holidays. Don't miss out on holiday revenue because you can't be found!