Episode 10

In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.

The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.

Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of long-term branding efforts.