Episode 13

In this episode of the Circle of Trust podcast, host Keith Dyer, CMO of LEXGRO, interviews Whitney Norris, Managing Director of Hire an Esquire.

They discuss how Hire an Esquire, a division of Major Lindsay and Africa, helps small to medium-sized law firms access fractional legal talent through their exclusive legal job board. Whitney explains the benefits of using their platform, which ensures only qualified legal professionals apply for posted opportunities, aiding firms in managing fluctuating workloads cost-effectively.

The conversation also covers the variety of legal practice areas handled, the demand for litigation support, and the potential for contract roles to transition into permanent positions. Whitney also shares her background in recruiting and software sales and her passion for helping law firms scale successfully.

Episode 12

In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Brittany Lindsay discusses her family and child advocacy law practice. Recently having started her own firm, Brittany explains her child-focused approach to cases involving divorce, paternity, dependency, and special education law.

She shares insights from her background as a foster parent and camp counselor, which fuel her passion for youth development. Brittany also discusses the challenges of managing a solo practice, the importance of client service, and her goals for growing her firm. She emphasizes the ethical marketing practices needed when expanding her business in compliance with bar rules.

Whether you are a young lawyer, a legal marketing enthusiast, or interested in family law, this episode offers valuable perspectives on building a compassionate and client-centered law practice.

In this episode of the Circle of Trust podcast, host Keith Dyer engages in a lively conversation with Lee Rudin, a personal injury attorney based in New Orleans.

Lee shares his journey from a New Jersey upbringing to becoming a law student. He discusses his evolution from working in insurance defense to starting his own successful personal injury firm. Lee emphasizes the power of grassroots marketing and the importance of memorable branding through his 'Get Rude' campaign.

He also delves into his unique sponsorship of a local pro wrestling promotion and his vision for expanding his brand nationwide. The conversation highlights the mutual importance of authenticity and effective marketing strategies in building a successful law firm.

Episode 10

In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.

The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.

Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of long-term branding efforts.

Episode 9

In this episode of the Circle of Trust Podcast, hosted by Keith Dyer, CMO of LEXGRO, guest Luis Scott, founder of 8 Figure Firm, shares his journey from a background in education to becoming a legal entrepreneur and growth consultant.

Luis discusses his Nine Principles of Exponential Growth and his work with law firms. Keith and Luis dive into the concept of a 'growth budget' for law firms, discussing the balance between direct response marketing and branding, with specific budget allocations for firms of different sizes. They also explore the pitfalls of setting marketing budgets without clear goals.

The episode provides actionable insights for law firms aiming to grow sustainably or scale significantly, highlighting the importance of perseverance and strategic marketing.

In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Brittany Hernandez, an attorney and head of legal innovation at Gavel.

They delve into the importance of integrating technology, AI, and innovative strategies to streamline law firm operations and improve client experiences. Brittany shares her journey from practicing law to educating lawyers about leveraging technology for increased efficiency and new business models.

The discussion highlights lead generation challenges, the role of AI in marketing, and strategic approaches to client intake and qualification. Additionally, Brittany provides insights into valuable courses and thought leaders that have influenced her work in legal tech.

In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, interviews Ari J. Sliffman from JS Resolutions Law based in Philadelphia.

They dive deep into Ari’s role as a mediator and arbitrator, his current marketing strategies, and the challenges of breaking into the mediation field dominated by seasoned professionals. Ari shares his reliance on word-of-mouth referrals, participation in Philadelphia’s Dispute Resolution Center, and leveraging social media platforms like LinkedIn.

The discussion also highlights his future marketing goals, including developing a newsletter, continuing in-person networking, and exploring advanced tools for scaling his marketing efforts efficiently.

In this episode of the Circle of Trust podcast, hosted by Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, the focus is on intake training for law firms. Keith is joined by Chris Mullins, owner of Intake Academy, who shares her extensive experience and best practices for optimizing law firm intake processes.

Discussion points include the importance of treating intake as a sales team, deploying an intake auditor, and implementing processes for recording, monitoring, and providing feedback on calls. Emphasis is placed on the necessity of proper training, mindset, and structure to convert leads efficiently and maximize marketing spend.

In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Alex Miranda to discuss the transformation of law firm growth through the implementation of virtual teams and hybrid hiring.

They cover the changing business landscape, the benefits of using virtual assistants, and strategies for overcoming growth barriers. The conversation delves into the importance of standard operating procedures, leveraging technology, and creating a productive and efficient workforce.

With practical insights and actionable advice, this episode is a must-listen for law firm owners looking to scale effectively in today's competitive market.

In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, discusses law firm growth strategies and financing options with Ari Kornhaber of Esquire Bank.

Ari, a lawyer and banker, offers insights into tailored financial solutions for contingency fee law firms and the unique challenges they face. Topics include law firm funding, managing case costs, and the benefits of working with Esquire Bank.

Ari also highlights Esquire Bank’s commitment to social justice and the valuable resources available on their platform, Lawyer IQ