The Circle of Trust

Episode 62

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York-based attorney Denzel Cadet of Cadet Legal. Cadet shares his path from Princeton to NYU Law, including debate and comparative literature as foundations for interdisciplinary analysis and communication, plus a period performing as a rap artist that sharpened his public speaking.

After working as a paralegal and then at firms, he launched Cadet Legal in 2019 and describes its current focus on advising asset managers in private equity, real estate, and venture capital on raising capital under SEC rules, structuring investor relationships, and executing acquisitions and sales, alongside outside general counsel work.

They discuss delivering practical, operations-aware legal recommendations and B2B marketing through content, speaking, referrals, and targeted lists.

Watch the episode on YouTube: https://youtu.be/eAERJdBVH3A

Learn more about LEXGRO: https://lexgro.com/

Episode 61

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Chris D’Avanzo, a North Jersey trademark attorney who also advises high school and college athletes on name, image, and likeness (NIL).

Chris shares how his background in sports and coaching led him to law school and to building a practice that blends trademarks with athlete brand development. He explains how he finds NIL clients through local guidance counseling and sports networks, and describes his work helping athletes understand New Jersey NIL rules, avoid school-related compliance issues, and build long-term personal brands using social media and LinkedIn.

They also discuss the growing importance of cross-platform video content and how AI-driven search is changing SEO and client discovery.

Watch the episode on YouTube: https://youtu.be/Lz5WaASefbs

Learn more about LEXGRO: https://lexgro.com/

Episode 60

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tim Semelroth of RSH Legal, an Iowa-based personal injury firm with offices in Des Moines, Cedar Rapids, and Dubuque.

Tim explains how he became Iowa’s only board-certified truck accident attorney through the National Board of Trial Advocacy, why commercial vehicle cases require specialized early action in the first 48–72 hours, and how he educates the public through his downloadable book, The Law Guide to Iowa Truck Accident Claims, at fightingforfairness.com.

He discusses RSH Legal’s broader practice areas, the seriousness and resource demands of truck cases, and how the firm generates high-value matters through lawyer referrals, national reputation building, and traditional marketing.

Watch the episode on YouTube: https://youtu.be/6tLtTv-0fQA

Learn more about LEXGRO: https://lexgro.com/

Episode 59

In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with David Vicknair of Scott Vicknair Injury Attorneys in New Orleans.

David shares his background growing up near New Orleans, playing football at Nicholls State, and attending Loyola Law School, then explains how he moved from a mixed hourly “street practice” into personal injury work due to dissatisfaction with hourly billing dynamics and the appeal of complex, high-end injury litigation.

He discusses his identity as a trial lawyer, the firm’s leadership structure and internal leadership development focus, and the operational realities of scaling a contingency-fee practice, including hiring, training, culture protection, budgeting, and cash flow management.

Watch the episode on YouTube: https://youtu.be/pPmHLDEk06Q

Learn more about LEXGRO: https://lexgro.com/

Episode 58

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Jason Epstein, a Seattle personal injury lawyer and owner of Premier Law Group.

Jason shares how a philosophy degree led him to law school at Pepperdine, his early decision to pursue PI to avoid billable hours, and his path from opening a firm straight out of school to building a partnership-based practice.

He explains the firm’s growth to 12–13 employees and four attorneys through referrals, community involvement, Spanish-language outreach, and SEO, while avoiding billboards, TV, and heavy paid search. Jason and Keith discuss competition in paid digital marketing, private equity, and alternative business structures.

Watch the episode on YouTube: https://youtu.be/DkRD8XwurEg

Learn more about LEXGRO: https://lexgro.com/

Episode 57

In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews attorney Abby Chin, managing partner at Cooper Elliot in Columbus, Ohio.

Abby shares her path from starting on the defense side at a large firm to becoming a trial lawyer focused on helping individuals and families in complex litigation, including catastrophic injury and wrongful death.

Abby explains the firm’s contingency-fee approach, referral-driven growth, marketing efforts like SEO, LinkedIn, speaking engagements, and new radio/podcast spots.

Episode 56

In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jason, a Florida personal injury attorney, and Andres, who runs operations in Monterrey, Mexico, about providing remote talent to law firms through Regents RS.

Jason explains how hiring challenges during COVID led him to Andres and to the idea of recruiting highly educated Mexican professionals—often even lawyers—to fill roles like paralegals, intake, and clerical work, leveraging currency advantages, shared time zones, and cultural familiarity.

They discuss hiring uncommon roles such as physicians for record review, engineers, and marketing talent like SEO specialists and video editors, and highlight Monterrey’s large, bilingual workforce and travel accessibility.

Watch the episode on YouTube: https://youtu.be/nw7LTlFfuwU

Learn more about LEXGRO: https://lexgro.com/

Episode 55

In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tulsa, Oklahoma personal injury lawyer Joel LaCourse about his path from finance and accounting to law, including early work as a CPA and a stint in university finance that initially led him to pursue a law degree.

Joel shares how courtroom litigation became his calling, why he left insurance defense due to ethical concerns, and how he built a plaintiff-focused, trial-oriented firm that trains young lawyers through real courtroom experience.

He discusses the changing PI landscape with more cases requiring lawsuits due to lower settlement offers, and explains how a 2019 marketing epiphany led to rapid growth from six employees in 2020 to about 30 today through multi-channel advertising and digital efforts.

Watch the episode on YouTube: https://youtu.be/7a4jkOMH9HE

Learn more about LEXGRO: https://lexgro.com/

Episode 54

In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Richelle Bauman and Jose Torres of Lawbox, a company providing “pre-litigation as a service” for personal injury firms from client onboarding through demand drafting.

They explain how Lawbox acts as an extension of a firm by opening claims, gathering records, coordinating treatment, establishing liability with attorneys, drafting demands and medical chronologies, and using proprietary technology with a human-in-the-loop model staffed by experienced U.S.-based case managers.

The discussion covers common firm pain points, especially intake breakdowns, poor CMS data transfer, and excessive time-on-desk, and how Lawbox builds systems to improve cash flow.

Watch the episode on YouTube: https://youtu.be/oYkh3WubxAE

Learn more about LEXGRO: https://lexgro.com/

Episode 53

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with former client and friend Blake Swan about his rapid firm growth and recent acquisition by Top Dog Law.

Blake recounts starting out heavily reliant on referrals, then shifting to direct case acquisition through billboards, radio, Spanish TV, Google Ads, and LSAs, which helped him scale quickly and improve margins. He discusses the fear and uncertainty of investing early marketing dollars, learning through trial and error, and the importance of patience, data-driven tracking, and business education through masterminds and coaching.

Blake explains why he chose to work with Keith based on trust and honest expectations, and he shares how the Top Dog integration has brought new scale, budgets, responsibilities, and operational insights.

Watch the episode on YouTube: https://youtu.be/ovMRvDnK-b4

Learn more about LEXGRO: https://lexgro.com/